Articles
Why Spend Money on Search Engine Optimisation?
It has to be said that it's easy to get it wrong with SEO. Most businesses tend towards one extreme when it comes to search engine optimization; they either neglect it, undervaluing the importance of SEO or assuming that their on-site optimization will do the trick, or they have an unhealthy SEO obsession, turning every piece of content into a keyword-stuffed mess. Neither approach is going to result in better traffic, increased conversions etc. There is a healthy balance to be found, and we're persuaded that SEO is well worth investing in. Here are 4 reasons why your business should have an SEO budget. …Read More
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