How to Use ShopifyQL Notebooks to Improve Data-Driven Decision Making & Maximise Performance During BFCM
Join Harley Scotland, Project Manager in Swanky’s Australian team, as he shares five examples of how Shopify retailers can use the ShopifyQL Notebooks app to quickly visualise data and make… Read More
Case Study: How Optimised Conversion Tracking Helped Increase Revenue by 38%
We recently resolved data tracking issues for an award-winning health and wellness brand, optimising its marketing as a result. Our comprehensive solutions increased revenue and empowered the brand to make… Read More
Using Polar Analytics With Shopify to Improve Data Analysis
At Swanky we are always looking for the best tech to support our work. We recently integrated Polar Analytics into our service, offering it to all our Shopify clients. Read… Read More
An Introduction to CDPs in Ecommerce
A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. Read More
Data Attribution in Ecommerce: What Makes Swanky’s Approach Unique?
Navigating data attribution in ecommerce can be confusing and lead to misinformed decisions. Learn from Tom Cox, Data & Analytics Manager at Swanky, about how Swanky’s approach leads to clarity… Read More
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision… Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager… Read More