Omnichannel Personalisation for Luxury Fashion & Beauty Brands
Luxury fashion and beauty brands are known for creating exclusive and highly personalised experiences. Here we explore how to approach this in an omnichannel setup, where technology and data are… Read More
CDP Strategy: Expanding Your First-Party Data Pool
Sean Clanchy, Managing Director of Swanky Australia, explores how a CDP could help retailers capture, analyse and activate data from more than just their DTC customers. Find out how you… Read More
An Introduction to CDPs in Ecommerce
A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. Read More