Back

Resources

Our resources are some of the most highly regarded in ecommerce. They are utilised by brands, platforms and agencies around the world to navigate the complex world of modern commerce, enhancing knowledge and guiding strategy.
Case Studies Blog Ebooks

Case Studies

VIEW ALL CASE STUDIES

Blog

VIEW ALL ARTICLES

Ebooks

VIEW MORE CONTENT

Drag

YuMOVE

Delivering exceptional growth for this pet supplements brand.

VIEW CASE STUDY

The UK's leading veterinary joint supplement brand

YUMOVE

Industry & products

A leading name in the petcare industry, YuMOVE sells joint supplements for cats, dogs and horses.

Business model

Products are sold via YuMOVE's online DTC store using a subscription-first model.

Active markets

YuMove sell predominantly in the UK and US.
The UK's leading veterinary joint supplement brand
SERVICES

How Swanky helped YuMOVE

Conversion Rate Optimisation

Implementing a CRO strategy which included over 80 A/B tests on YuMove's Shopify Plus store.

OUR CRO SERVICE

Subscription

Building a new subscription offering on Recharge and Shopify that grew to over 65% of YuMove's DTC revenue.

OUR SUBSCRIPTION SOLUTIONS

Personalisation

Crafting personalised customer experiences across the store to boost conversion and retention.

OUR PERSONALISATION SERVICE

Data & Analytics

Leveraging our data and analytics expertise to capture better data, identify opportunities and unlock growth.

OUR DATA ANALYTICS SERVICE

Design & Development

Building a new Shopify Plus store and rolling out continued data-led optimisations to grow revenue and improve conversion rate.

OUR SHOPIFY DEVELOPMENT SERVICE

Generating an 8-figure additional revenue opportunity through digital strategy

Swanky supported petcare brand YuMOVE’s digital transformation with a brand new Shopify Plus website and a multifaceted approach to DTC growth.

Over three years, Swanky’s multidisciplinary teams worked with YuMOVE to accelerate the brand’s DTC growth, focusing in particular on subscriptions.

Check out our case study to learn about:

  • the 80+ A/B tests we ran on the store;
  • our multi-faceted, full-funnel digital growth strategy;
  • how we prioritised subscriptions and grew the subscriber base by 1,728%; and
  • how we generated a 625% increase in monthly DTC revenue.

 

READ CASE STUDY

“The direct results of CRO on revenue are very visible. This has helped our ecommerce team present back to stakeholders and secure future budgets, since we are able to demonstrate the ROI of our CRO spend.”

Benita Birak, Website Manager at YuMOVE

The CRO program that topped 150% of the additional revenue target

This case study takes a look at the first year of our CRO program for YuMOVE, where we exceeded CRO-driven revenue targets and accelerated subscription conversion rates.

Find out more in our case study about how we:

  • differed our approach for new and returning users;
  • created a subscription flow to guide users through the journey; and
  • increased AOV through cross-selling.

 

READ CASE STUDY

Power your digital growth with a CRO & testing program

Get in touch to speak with one of our digital strategists about how we could help you optimise your ecommerce store.

CONTACT US