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Wilkinson Sword

Migrating this international retailer from WooCommerce to Shopify Plus.

VIEW CASE STUDY

A global shaving brand

WILKINSON SWORD

Industry & products

Wilkinson Sword is a brand of razors and other personal care products for men and women.

Business overview

Originally British, the brand is now owned by the US company Edgewell Personal Care. Products are on sale at a wide range of supermarkets and pharmacies, as well as sold DTC online.

Active markets

Wilkinson Sword is known throughout Europe, with principal audiences in the UK, France and Germany.
A global shaving brand
SERVICES

How Swanky helped Wilkinson Sword

Internationalisation

Building three international Shopify Plus extension stores for Germany, France and the UK.

OUR INTERNATIONALISATION SERVICE

Multi-Store Codebase

Leveraging Swanky's proprietary multi-store code-base solution to simplify store management, building three expansion stores on one unified code-base.

OUR MULTI-STORE CODEBASE SOLUTION

Migration

Migrating Wilkinson Sword's three international stores from WooCommerce to Shopify Plus.

OUR MIGRATION SERVICE

Subscription

Launching a new subscription offering on Recharge and Shopify to encourage customer loyalty.

OUR SUBSCRIPTION SOLUTIONS

Personalisation

Creating a dual brand design website targeting male and female customers with different content and UI.

OUR PERSONALISATION SERVICE

Email Marketing

Optimising email automations in Klaviyo to improve customer engagement.

OUR EMAIL MARKETING SERVICE

Migrating Wilkinson Sword’s international stores from WooCommerce to Shopify Plus

International shaving brand Wilkinson Sword leveraged Swanky’s expertise as a fully integrated ecommerce agency to bring their DTC vision to life.

This included:

  • a dual-brand migration from WooCommerce to Shopify Plus;
  • a bespoke multi-store deployment process;
  • a Recharge-powered subscription service; and
  • email marketing strategy.

Find out more in our full case study about the project.

 

READ CASE STUDY

“We’re really happy on Shopify Plus. The lack of issues speaks volumes for what Swanky have done and your experience in the industry.”

Ben Ford, Ecommerce Manager at Wilkinson Sword

Migrating from WooCommerce to Shopify Plus?

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