Back

Resources

Our resources are some of the most highly regarded in ecommerce. They are utilised by brands, platforms and agencies around the world to navigate the complex world of modern commerce, enhancing knowledge and guiding strategy.
Case Studies Blog Ebooks

Case Studies

VIEW ALL CASE STUDIES

Blog

VIEW ALL ARTICLES

Ebooks

VIEW MORE CONTENT

Drag

Wilkinson Sword

Migrating this international brand from WooCommerce to Shopify Plus

VIEW CASE STUDY

An international shaving brand

WILKINSON SWORD

Industry & Products

Wilkinson Sword is a brand of razors and other personal care products for men and women.

Business overview

Originally British, the brand is now owned by the US company Edgewell Personal Care. Products are on sale at a wide range of supermarkets and pharmacies, as well as sold DTC online.

Active Markets

Wilkinson Sword is known throughout Europe, with principal audiences in the UK, France and Germany.
An international shaving brand
SERVICES

How Swanky helped Wilkinson Sword

Internationalisation

Building three international Shopify Plus extension stores for Germany, France and the UK.

OUR INTERNATIONALISATION SERVICE

Multi-store code-base

Leveraging Swanky's proprietary multi-store code-base solution to simplify store management, building three expansion stores on one unified code-base.

OUR MULTI-STORE CODE-BASE SOLUTION

Migration

Migrating Wilkinson Sword's three international stores from WooCommerce to Shopify Plus.

OUR MIGRATION SERVICE

Subscription

Launching a new subscription offering on Recharge and Shopify to encourage customer loyalty.

OUR SUBSCRIPTION SOLUTIONS

Personalisation

Creating a dual brand design website targeting male and female customers with different content and UI.

OUR PERSONALISATION SERVICE

Email Marketing

Optimising email automations in Klaviyo to improve customer engagement.

OUR EMAIL MARKETING SERVICE

Migrating Wilkinson Swords International stores from WooCommerce to Shopify Plus

International shaving brand Wilkinson Sword leveraged Swanky’s expertise as a fully integrated ecommerce agency to bring their D2C vision to life. This included:

  • A dual-brand migration from WooCommerce to Shopify Plus;
  • A bespoke multi-store deployment process;
  • A Recharge-powered subscription service; and
  • Email marketing strategy.

Find out more in our full case study about the project.

 

READ CASE STUDY

“We’re really happy on Shopify Plus. The lack of issues speaks volumes for what Swanky have done and your experience in the industry.”

Ben Ford, Ecommerce Manager at Wilkinson Sword

Migrating from WooCommerce to Shopify Plus?

Get in touch with our migration team today to discuss your migration project.

CONTACT US