Back

Resources

Our resources are some of the most highly regarded in ecommerce. They are utilised by brands, platforms and agencies around the world to navigate the complex world of modern commerce, enhancing knowledge and guiding strategy.
Case Studies Blog Ebooks

Case Studies

VIEW ALL CASE STUDIES

Blog

VIEW ALL ARTICLES

Ebooks

VIEW MORE CONTENT

Drag

Naturalmat

Crafting an improved ecommerce UX to reflect in-store customer experience.

VIEW CASE STUDY

B-Corp sustainable mattress brand

NATURALMAT

Industry & products

Naturalmat sells beds, bedding and high-quality, sustainable mattresses from British wool, made in their Devon-based workshop

Brand mission

As the first B Corp certified bed and mattress company in the UK, Naturalmat has pioneered the use of organic and natural materials in their products, which are handmade in their solar-powered workshop.

Active Markets

Naturalmat sells in the UK, via their online store and from their showrooms.
B-Corp sustainable mattress brand
SERVICES

How Swanky helped Naturalmat

Migration

Migrating Naturalmat from Magento to Shopify Plus to create a new and improved ecommerce store.

OUR MAGENTO MIGRATIONS

UX Design

Aligning Naturalmat's onsite UX with their in store customer experience. Creating two separate storefronts for adult and nursery products.

OUR UX DESIGN SERVICE

Research and Discovery

Carrying out detailed online and in person research and discovery to understand the customer experience and customer behaviour.

OUR DISCOVERY PROCESS

Conversion Rate Optimisation

Experimentation and optimisation of Naturalmat's Shopify Plus store to increase conversion rates and boost other key metrics.

OUR CRO SERVICE

Designing a user-friendly mobile-first Shopify Plus website.

As part of their migration from Magento to Shopify Plus, Naturalmat were looking for a new and improved store to match their outstanding in-store customer experience.

Swanky carried out a thorough discovery phase, interviewing customers and studying customer behaviour to understand how best to serve the brands’ online users.

Check out our case study to read about how we:

  • Designed an ecommerce UX that prioritises product information and supports product differentiation
  • Improved navigation and search.
  • Used design techniques to mirror the ambience of a Naturalmat showroom.
  • Created two different user journeys for nursery and adult products.
  • Increased revenue by over 56.4% and conversion rate by 37.5% 6 months post launch.

 

READ CASE STUDY

Elevate your online UX with Swanky's Shopify UX design experts

Get in touch with our team to find out how we craft optimised digital experiences founded on data.

CONTACT US