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Natural Instinct

Empowering this leading pet food retailer to scale its B2B & DTC operations with a migration to Shopify.

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A natural pet food brand with big ambitions

NATURAL INSTINCT

Industry & products

Raw pet food brand Natural Instinct has been providing natural, balanced meals for dogs and cats since 2010. The company’s nutritious and inclusive product range is hugely popular with both pet owners and their furry friends.

Retail model

Natural Instinct leverages a hybrid business model, selling to an established network of over 500 stockists via traditional B2B sales, registered breeders (who purchase stock in bulk and receive wholesale pricing benefits), and end consumers directly.

Active markets

The brand sells nationwide across the UK.
A natural pet food brand with big ambitions
SERVICES

How Swanky has helped Natural Instinct

Ecommerce Migration

Completing a bespoke B2B data migration from Magento Enterprise to Shopify, including the transfer of hundreds of thousands of customer and order records, multiple product catalogues, various discount groups and shipping rates, and a hybrid DTC element.

OUR MIGRATION SERVICE

Bespoke B2B Development

Leveraging Shopify’s native B2B functionality, as well as custom development including bespoke credit and in-cart weight check solutions.

OUR B2B SERVICES

Integration

Building an endpoint connector to enable a seamless integration between Sage ERP and Shopify, via Patchworks.

OUR SYSTEM INTEGRATION SERVICE

Tech Stack Consultancy

Leveraging our unique experience in crafting petcare ecommerce solutions to consult on and implement a best-in-breed Shopify tech stack for Natural Instinct.

OUR TECH STACK AUDITS

A rapid migration from a costly Magento B2B setup

Frustrated by their costly Magento Enterprise B2B website, the Natural Instinct team approached Swanky with a view to migrating to Shopify Plus, which they saw as a more cost-effective ecommerce solution.

Natural Instinct needed to launch on Shopify before its annual Magento licence expired – thereby avoiding a very significant licence renewal fee.

We therefore took an accelerated ‘MVP-first’ approach. The focus would be on seamlessly replatforming from Magento, ensuring all records and functionality were transferred to and replicated on Shopify ready for the hard launch deadline.

Read our case study to find out about:

  • How we handled the complex B2B data migration
  • The bespoke B2B functionality we developed
  • The Sage <> Shopify integration we created
  • Which apps we recommended for Natural Instinct’s tech stack
  • Reflections from the Natural Instinct team

 

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“A website should be an asset and I’m pleased to say that with Shopify and Swanky delivering what we were missing, it finally is!”

Phil Keen, Managing Director at Natural Instinct

Move your B2B store to Shopify with Swanky

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