Internationalisation
Oct 12
Farrell’s
We worked with Farrell’s to craft a new visual identity and brand strategy for the company’s exciting relaunch into the Australian petcare industry. This project utilised our knowledge of audiences, marketing and user experience in this industry to create branding representative of this established retailer.
Written By
Swanky
Company profile
Industry: Petcare
Products: Dog food
Business model: Ecommerce, B2B distribution
Markets active in: Australia
Project goals
- Create a new visual identity representative of Farrell’s past, present and future.
- Form a branding strategy to guide any future design, marketing and new product creation.
- Design new product packaging that will stand out on shelves in Australia, communicate the Farrell’s brand and effectively display the required information.
Services
- Branding
- Strategy
Find a more detailed explanation of our work with Farrell’s in this branding case study and learn exactly how we turned theory into visual assets.