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Farrell's

Developing a new brand identity for Australian petcare retailer

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Relaunching a pioneering petcare brand

Farrell's

Industry & product

Selling high-quality, nutritious pet food in Australia, including the brand's renowned dog biscuit.

Brand mission

Farrell's seeks to make premium dog food available to a wide range of dog breeds.

Active markets

Currently operating in Australia and looking to grow internationally.
Relaunching a pioneering petcare brand

A new visual identity to represent Farrell’s past, present and future

Swanky worked with Farrell’s new owners to form a branding strategy that would guide any future design, marketing and new product creation.

In tandem with this we designed fresh product packaging to stand out on shelves in Australia, communicate the Farrell’s brand and effectively display the required information.

Read the full case study for a more detailed explanation of our work with Farrell’s and learn how we turned theory into visuals.

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"The team at Swanky have reinvigorated the Farrell’s brand with confidence... We are elated with the new logo, packaging and overall rebrand."

Samantha Salmon, Owner of Farrell’s

Craft a new visual identity with Swanky

Speak to our experts today to hear how we can help develop your branding.

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