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Blackstone Road

Launching this Australian coffee brand on Shopify.

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A new coffee brand on the block

BLACKSTONE ROAD

Industry & products

Born in Brisbane, Blackstone Road is a speciality coffee and lifestyle brand with sustainability at its core, founded by friend of Swanky, Sean Fisher.

Retail model

Products are sold DTC via the brand’s own ecommerce store. Customers can purchase coffee and other Blackstone products on a one-time basis, or as a recurring subscription.

Active markets

Blackstone Road trades across Australia.
A new coffee brand on the block
SERVICES

How Swanky has helped Blackstone Road

Shopify MVP Launch

Building a solid ecommerce foundation on Shopify, with the key features necessary for Blackstone Road to start selling DTC.

OUR LAUNCH SERVICE

Recharge Integration

Implementing Recharge to enable a simple 'subscribe and save' model.

SUBSCRIPTION EXPERTISE

Tech Stack Support

Using our experience working with other coffee brands to recommend and implement an optimised tech stack, including OctaneAI, Gorgias, Okendo and Klaviyo.

OUR TECH CONSULTANCY

Building an MVP Shopify site for Blackstone Road

Confident that our Australian Shopify specialists would be able to launch his new coffee brand on Shopify, Blackstone Road Founder Sean Fisher enlisted our help in 2022.

We built a Shopify MVP to bring Sean’s vision to life as quickly as possible, with a fully-loaded digital toolbox to ensure a seamless frontend and backend experience right from the get go.

Read our case study to find out more about the key ingredients of this new coffee ecommerce site, including:

  • Subscription functionality
  • A product recommendation quiz
  • Klaviyo marketing
  • Social proof
  • Referrals
  • An affiliate community

 

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“If anyone was going to do a fantastic job, it’s you guys. Your track record with subscription brands speaks for itself.”

Sean Fisher, Founder of Blackstone Road

Launch your business on Shopify with Swanky

We have vast experience launching and scaling food and beverage brands like Blackstone Road. Talk to our team today to find out more.

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