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Anagenics

Reducing costs & improving efficiency for this Australian beauty group.

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An ASX-listed beauty brand aggregator

ANAGENICS

Industry

Anagenics is an Australian brand group with a portfolio of premium beauty, health and wellness brands.

Retail model

As well as a collection of multiple DTC brands selling to end consumers, the group also distributes leading beauty and skincare brands via its distribution company, BLC Cosmetics.

Active markets

Anagenics has operations spanning APAC and the US.
An ASX-listed beauty brand aggregator
SERVICES

How Swanky has helped Anagenics

DTC Tech Consolidation

Cosolidating the technologies and processes used across Anagenics' multiple brands and their DTC Shopify websites.

TECH STACK CONSULTANCY

B2B Migration to Shopify

Migrating BLC Cosmetics' B2B operations from Adept to Shopify Plus in just five weeks.

OUR MIGRATION EXPERTISE

App Development

Creating a custom samples app, allowing B2B buyers to unlock access to sample products when they reach a certain spend threshold.

SHOPIFY APP DEVELOPMENT

B2B Lifecycle Marketing

Supporting the BLC Cosmetics team with automated lifecycle marketing strategies to increase engagement and boost annual spend.

OUR EMAIL MARKETING SERVICE

Paid Media Support

Running a combination of paid social and paid search ads across Anagenics' brands.

DIGITAL MARKETING SERVICE

Group-level tech consolidation for Anagenics

Frustrated with disjointed technologies and processes across its brands, brand aggregator Anagenics engaged our Australian Shopify specialists to consolidate group-wide solutions. This included aligning tech stacks across each DTC brand, as well as moving the company’s B2B operations to Shopify.

We also elevated the group’s B2B digital marketing strategy, with creative use of Klaviyo and paid ads.

Read our case study to find out about the positive impact this consolidation project had on costs and efficiency.

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Align technology across your brand group with the expert guidance of Swanky's certified Shopify Plus Experts.

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