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  • 28 Jun 2024 · < 1 min read

Anagenics

ASX-listed brand aggregator Anagenics has a growing collection of premium beauty, health and wellness brands in its portfolio. The group engaged Swanky to help reduce group-level SaaS platform costs by consolidating the technologies and processes used across its multiple brands and their DTC Shopify websites. We also migrated its B2B operations to Shopify to provide consistency for the team.

Written By
Swanky

Company profile

Industry: Beauty, health & wellness

Products: Functional skin, hair and wellness products

Business model: DTC beauty brand aggregator with B2B distribution model run through BLC Cosmetics

Markets active in: APAC

Project goals

  • Consolidate tech across DTC brand websites to reduce costs and improve efficiency.
  • Migrate B2B site to Shopify.
  • Support with digital marketing.

Services

Read our case study to find out more about this tech stack consolidation for Anagenics.

About The Author

Swanky

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