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82°E

Launching Deepika Padukone's international beauty and cosmetics brand on Shopify Plus.

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A celebrity self-care start-up

82°E

Industry & products

82°E's core focus is high-quality, high-performance skincare products - all of which are vegan-friendly and cruelty-free.

Brand mission

The brand represents Bollywood superstar Deepika Padukone’s first foray into DTC skincare and cosmetics. 82°E's mission is to make the practice of self-care simply, joyful and effective.

Active markets

Founded in India, 82°E sells to customers across the globe. The brand shipped products to 30 countries in its first week of trading.
A celebrity self-care start-up
SERVICES

How Swanky has helped 82°E

Shopify Plus Store Launch

Creating a site that not only looks beautiful but allows shoppers to browse and purchase with ease - seamlessly marrying brand and user experience.

OUR LAUNCH SERVICE

Internationalisation

Building an international ecommerce website capable of serving 82°E’s customers both in India and across the globe with a seamless user experience.

OUR INTERNATIONALISATION SUPPORT

Tech Stack Consultancy

Providing guidance on app recommendations, based on our in-depth understanding of 82°E’s commercial needs and goals.

OUR TECH AUDITS

Bringing Deepika Padukone’s global beauty and cosmetics brand to life

Swanky leveraged its expertise in Shopify Plus development and global ecommerce to build an international online store for a worldwide audience, powered by a first-class tech stack.

82°E achieved its month-one target within the first five-and-a-half days of launching, shipping to 30 countries in the process.

Check out our case study to read about:

  • Why Shopify Plus was a perfect fit for this DTC brand.
  • Why 82°E chose to partner with Swanky.
  • How we combined brand, user experience and technology to create a compelling and scalable ecommerce solution.
  • The immediate global impact of the 82°E website.

 

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"Swanky’s inputs, thought process, and approach toward the project was brilliant ... the Project Management was so beautifully done that my team and I had no issues understanding the project’s progress.”

Sanket Jack, VP Technology & Projects at 82°E

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