SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales
Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more… Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your… Read More
Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby
Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday… Read More
How to Use Zero-Party Data to Personalise Your Customer’s Shopping Experience
Today's article features the expertise of Skafos' Michael Hall. Join him as he explores the best ways to personalise your brand's ecommerce experience using zero-party data, including emerging technologies like… Read More
10 Creative Black Friday Campaigns That Caught Our Attention in 2021
As another Black Friday bites the dust, we’re rounding up the campaigns that caught our collective eye this year - including green initiatives, an immersive in-person experience and even a… Read More
Customers Are For Life, Not Just For Christmas: Retention Strategies for Beyond the Holidays
Have you planned your strategy for retaining customers once the holiday season has come to a close? Fear not, for we’ve rounded up seven ways to transform festive shoppers into… Read More
Holiday Ecommerce Strategy: 8 Instagram Christmas Marketing Ideas For The Festive Season
Overtaking both Facebook and Twitter, Instagram now generates the highest engagement rate out of all the social media platforms, meaning there’s no better time to optimise your visual content. Read… Read More
Holiday Ecommerce Strategy: How to Improve Your Store’s Conversion Rate This Christmas
Find out how to optimise your store for conversions this festive season with our 11 holiday ecommerce strategies! Read More
The Shopify x Spotify Collab We’ve Been Waiting For!
It's official, artists can now sell on Spotify via Shopify! In this blog post, we explore the details of this swanky new sales integration (a collaboration that we speculated on… Read More
6 Tactics to Improve Your Black Friday Email Strategy
Join Sarah Hanney, Digital Marketing Manager in Swanky’s Growth Accelerator Team, as she shares six top tips for nailing your Black Friday email strategy in 2021. Read More
How to Kickstart Your Zero-Party Data Marketing Strategy This Black Friday
What better time to double down on your zero-party data collection than the BFCM weekend when store traffic skyrockets! Find out why this type of data is so important for… Read More
Sustainable Black Friday Ideas For Ecommerce Retailers in 2021
If you're looking to deliver a more sustainable Black Friday experience to your customers this year, look no further! We explore how consumers' priorities are changing, before diving into some… Read More