Articles
How to Write Blogs that People Actually Read
In today's marketplace, businesses that are winning know how to leverage the power of digital marketing. Blogs, Video, Social Media Updates; the ability to produce value-adding content allows to you extend your influence and increase your profile. However, here lies the first barrier to most businesses: how can we generate the kind of content that makes this possible? …Read More
What Does Buffer Teach Us About Business Culture?
If you're a dedicated social media acolyte then you'll already be familiar with Buffer, the uber-cool social media sharing app. …Read More
How to Rebrand Your Website
If you're investing in a website design for the first time it can be very exciting! There is something very liberating about the creative process. However, if you've already got an established web presence then you're probably carrying different questions. How do you rebrand your website in a way which adds momentum, improves your web design and keeps regular customers happy and engaged? …Read More
How Should A Business Blog?
Almost all of our web design clients know that a business blog is an essential part of an effective website. However, turning ideology into reality is rarely straightforward. …Read More
Hummingbird: Making Long-Tail Search Fly?
The introduction of Google Hummingbird caused quite a stir, with many businesses having to completely adapt the way that they approach search engine optimisation. This short post will introduce you to long-tail search strategy and give you an idea of how Google have changed this particular facet of the web design industry. …Read More
Social Media is Changing
In the last decade social media has revolutionised the way that we interact with one another. Facebook, for example, claims to have 36million users in the UK alone - that's a staggering 58% of the total population and 73% of internet users. This near-universal adoption of social media has resulted in a colossal shift in the way that businesses think about their online profile. Where social media was once a private, niche phenomenon, now it is entirely mainstream and most businesses believe that they need a social media strategy. However, whilst this is undoubtedly true, social media is changing. …Read More
Why Spend Money on Search Engine Optimisation?
It has to be said that it's easy to get it wrong with SEO. Most businesses tend towards one extreme when it comes to search engine optimization; they either neglect it, undervaluing the importance of SEO or assuming that their on-site optimization will do the trick, or they have an unhealthy SEO obsession, turning every piece of content into a keyword-stuffed mess. Neither approach is going to result in better traffic, increased conversions etc. There is a healthy balance to be found, and we're persuaded that SEO is well worth investing in. Here are 4 reasons why your business should have an SEO budget. …Read More
Instagram Hits 150 Million Monthly Users
If you haven't thought about integrating Instagram into your social media strategy, you might want to now... …Read More
4 Easy Ways to Boost Your Website’s SEO
If you've spent any time at all using the internet, you're probably sick of the word 'boost'. There is, after all, a limit to the number of things in your life which can be 'boosted', particularly once you've successfully managed to 'boost' your body, health, hair, eyelashes, lean muscle, finances, savings and immunity. However, it has to be said that we all love the principle. In the internet age, there are few things as attractive as a quick fix. …Read More
How to Win Friends & Influence People (The SEO Question)
In 1936 Dale Carnegie wrote a short book called How to Win Friends and Influence People, based on a short course that he had been running in New York. 15 million sales later and Carnegie’s self-improvement, salesmanship and interpersonal skills are still considered a benchmark in developing yourself in life and business. The success of the book draws upon something that resonates with every business and every businessperson; we’d all like to have more friends, more influence and more success in the workplace. …Read More
Your Feedback in Action
SwankyApple is a client driven business. This means that we actively seek feedback to improve client experience. In fact, it's such an important element of our business that we have a dedicated meeting every two weeks to listen, and then act on your feedback. Recently we have been spending a lot of time talking to clients about the systems we use to keep your services ticking. The result? A big overhaul in our internal systems which will further improve your SwankyApple service. We would like to share these changes with you and also highlight any differences you may notice. …Read More
The Value of Virtual
According to the Office for National Statistics online sales now constitute a record 10.6% of all retail sales (Sky News, 2011). …Read More
Join the Swanky Community
Want to receive regular updates and inspiration to help your business stay ahead of the game? Subscribe to our newsletter and join the community of ecommerce leaders successfully navigating the world of online retail.
SIGN ME UPWhat are the Benefits
-
Be at the forefront of industry trends
We develop and implement ecommerce tactics for industry-leading brands on a daily basis. Be the first to hear exclusive insights and learnings.
-
Get a monthly dose of inspiration
Receive our newsletter straight to your inbox, packed full of useful marketing tips and growth strategies for your online store.
-
Join a community of fellow leaders
Get to know like-minded entrepreneurs in the digital transformation space. Share experiences and learnings from your ecommerce journey.