Articles
“A List of Goals is Not a Strategy”: How Not to Plan a Web Strategy
The Harvard Business Review published Graham Kenny's article "A List of Goals Is Not a Strategy". …Read More
How to Prepare Your Shopify eCommerce Store for Christmas
In case you haven't yet made seasonal adjustments to your website, here's how to prepare your Shopify eCommerce store for Christmas. In fact, the principles can be applied to any website. …Read More
Americans “Rang 911” When Facebook Went Down
They say that you reap what you sow. This is clearly shown in an entertaining bit of recent news from our friends across the Atlantic. From a young age we are trained by our parents and teachers to respond to situations of emergency by immediately contacting the emergency services. …Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking on significant responsibilities for the first time. One of the most daunting elements of starting a new initiative is the process of stepping into the unknown. A question that will be particularly relevant for those who are starting businesses and have secured funding from stakeholders (or forfeited their salary in order to get the company up and running) is "how quickly should your startup business become profitable?" …Read More
How To Increase Ecommerce Sales: “Get The Best Photography You Can”
If you're running an online business then we know from experience that you'll be doing everything in your power to work out how to increase ecommerce sales. …Read More
How Do I Create a Successful Brand for My Business?
We help our clients to create a successful brand for their business. It's a simple premise, but it takes a lot of skill, experience and listening to do well. …Read More
How to Create a Social Media Marketing Strategy
In last week's article we exposed the brutal reality that most businesses struggle with social media. In fact, only 12% of employees interviewed in an HBR survey felt that their organisation were effective in this area. As promised, here is our overview of the best way to create a social media marketing strategy. …Read More
Social Media and Your Business
If the statistics are true, you're almost certainly feeling guilty about the way that your business is handling social media... …Read More
How to Write Blogs that People Actually Read
In today's marketplace, businesses that are winning know how to leverage the power of digital marketing. Blogs, Video, Social Media Updates; the ability to produce value-adding content allows to you extend your influence and increase your profile. However, here lies the first barrier to most businesses: how can we generate the kind of content that makes this possible? …Read More
What Does Buffer Teach Us About Business Culture?
If you're a dedicated social media acolyte then you'll already be familiar with Buffer, the uber-cool social media sharing app. …Read More
How to Rebrand Your Website
If you're investing in a website design for the first time it can be very exciting! There is something very liberating about the creative process. However, if you've already got an established web presence then you're probably carrying different questions. How do you rebrand your website in a way which adds momentum, improves your web design and keeps regular customers happy and engaged? …Read More
How Should A Business Blog?
Almost all of our web design clients know that a business blog is an essential part of an effective website. However, turning ideology into reality is rarely straightforward. …Read More
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