• Launch
  • Grow
  • Results
  • About
  • Resources
  • Contact Us
  • en
  • en
Back

Launch

Migrations to Shopify Plus Shopify Development Shopify Website Design Subscription Solutions Shopify Integrations (iPaaS) Internationalisation Shopify Site Health Audits Branding Omnichannel Retail Strategy & POS Operations, Logistics & Marketplace
Migration Mar 17

The SEO Impact of a Migration to Shopify: Navigating Risks & Protecting Rankings

Read More
Web Design Dec 11

Case Study: A New Shopify Custom Design For This International Fashion Swimwear Brand

Read More
Back

Grow

Conversion Rate Optimisation Ecommerce Digital Marketing Data & Analytics Email Marketing PPC Paid Social Ads SEO Loyalty Programs
Marketing Mar 4

B2B Email Marketing: 5 Strategies for Ecommerce Success

Read More
Marketing Mar 10

Case Study: Supporting This Pet Food Brand’s Alternative Black Friday Campaign With Meta Ads

Read More
Back

Resources

Our resources are some of the most highly regarded in ecommerce. They are utilised by brands, platforms and agencies around the world to navigate the complex world of modern commerce, enhancing knowledge and guiding strategy.
Case Studies Blog Ebooks

Case Studies

Case Study Apr 14

Valhalla Tactical: Migration to Shopify

Read More
Case Study Nov 20

MyClothing: Integrated Marketing Strategy

Read More
VIEW ALL CASE STUDIES

Blog

Internatio... Apr 29

Navigating Tariffs as an Ecommerce Retailer or Brand Selling Into the US

Read More
Migration Apr 9

Why Enterprise Brands Are Migrating From Adobe Commerce to Shopify Plus

Read More
VIEW ALL ARTICLES

Ebooks

Composable & Headless Commerce

A comprehensive resource for technical ecommerce leaders exploring composability on Shopify.

Access

Ecommerce Internationalisation

The ultimate guide to going global on Shopify Plus.

Download
VIEW MORE CONTENT

Drag

  • Marketing
  • 27 Oct 2016 · 5 min read

Backlinks for Beginners: How to Build Links to Drive Traffic to Your Website

If you’re involved in running a website, you’re probably aware that one of the best ways to improve your online presence is to gain referring links (or backlinks) to your website from other sites.

Building back links is one of the trickiest yet most effective forms of SEO. Consequently, it’s one of the most valuable ways to increase traffic to your store, and well-worth investing the time and effort to build a healthy link profile. That’s why we’ve put together this guide on how to build links to drive traffic to your website.

Written By
Guest Blogger
Share
By Guest Blogger

27 Oct 2016 · 5 min read

Join the Swanky Community

Want to receive regular updates and inspiration to help your business stay ahead of the game?

SIGN ME UP

But first, why are backlinks such an essential part of SEO?

Search Engines use links as an indication of the quality and popularity of a website. They use complex algorithms to evaluate sites and pages based on the number of external pages linking to them. And they don’t just measure quantity; search engines look at the quality of these links as well. The more popular and trustworthy a site is, the more valuable links from that site are.

Building a back link profile isn’t the be-all and end-all of SEO (Search Engine Optimisation), but SEO experts are all agreed that link building is critical to the success of a website.

Backlinks for Beginners: Our Top Tips

Beginning a back link campaign isn’t easy. Of course, you can list your website in free directories, and comment on forums – there are a few pretty easy, low-effort ways to get links to your website.

But the links that really boost your SEO are the ones that come from high-quality, relevant content published on high-quality, relevant websites. There’s no quick, easy way to get these links, but there are a few things you can do to get started…

1. Produce OUTSTANDING content

backlinks for beginners

This really should be your number one focus if you want to drive organic traffic towards your website. Quite simply, if you want people to link to your website, you need to create unique, interesting, well-written content. And there’s a lot of clutter on the internet; a lot of competition. To stand out, you need to publish content that shows you to be an expert in your field.

Rather than focussing on selling your product, think about how you can solve a problem, answer a question or share some trade secrets. This quote pretty much sums it up:

“Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information. Your content shares a resource, solves a problem, helps your customers do their jobs better…” – Handley & Chapman, “Content Rules”

That’s it in a nutshell. Forget the sales pitch, set yourself up as a reliable and valuable source of information for your customers. That’s what drives traffic to your website, and that’s the kind of content that people will link to.

Imagine you run a website selling outdoor active wear. Rather than writing a blog post gushing about the latest hi-spec Gortex-adorned, diamond-encrusted hiking boots you just got in stock (save it for the product description), write a post about how to look after your hiking boots. Or what kit you need to start hillwalking. Or even the top 10 mistakes winter walkers make – and how to avoid them…

In an ideal world, you’d create an amazing piece of unique content and the internet would welcome it with open-arms. You’d be viral in 20 minutes. But as you may have already experienced, it doesn’t always work like that.

No matter how good the content, it can be tricky to make an impression, particularly if your website’s fairly new. There are occasions where you’ll need to pursue links more actively. However, having brilliant content that people will want to link to makes it easier. It’s the best place to start.

2. Ensure existing mentions include a link to your site

A quick win on the back linking front is to make sure any existing mentions of you or your brand include a link through to your website. So, if someone’s mentioned you in a review or a blog post but hasn’t included a link, get in touch and ask them to add one.

There are lots of free tools available to help you trawl through the internet in search of mentions. Moz’s Opensite Explore or SEM Rush are great places to start.

3. Make the most of existing relationships

Do you know someone who writes for an influential blog or owns a high authority website? Perhaps you have partners you’ve worked with who might be willing to link to your website, or loyal customers who would be happy to write a review on their blog. Use your existing networks to make the most of any opportunities to gain links to your website.

Once you’ve used your most obvious industry contacts for blog collaborations, you can start brainstorming on how to use contacts from other industries. Think about how your products or services can overlap with those of other markets. For example, if you sell furniture and decorations, perhaps you can collaborate with a company renting out office space for a blog about “5 Must-Haves for your Rented Office Space to Present your Brand Professionally”.

Also, share your content on social media. Tag clients and partners that are relevant to the content, as well as anyone that you’ve referenced in your content. Better yet, get hold of their email address and tell them that you’ve mentioned them in your blog. If they like what they see they might share your post on social media or link to your article on their own website.

 4. Guest posts and link exchanging

If you’re an expert in your industry or field, there are many bloggers that would be glad to accept a guest post from you. They don’t have to link back to your website, but they generally will publish your bio alongside your article, containing a link back to your blog or website.

You’d be tempted to save all your best content for your own website. But sometimes a link from a high-profile, quality website can be worth sacrificing your own web content for.

Check out this useful article about guest posting for some tips to get you started.

 5. Use free tools to create new networks

There’s a lot of clutter on the internet, and it can be time-consuming to sift through all the noise to find the websites or people that might be interested in linking to your site. But there are some short-cuts you can take.

Link Assistant is a free tool that trawls through the web to find websites that might help you build links. It’ll use your chosen keywords to find websites that allow guest posting, or forums and posts for you to comment on, as well as people who review products and opportunities to join giveaways.

Another quick short-cut is to find out who your competitors are getting links from by using Opensite Explorer. Knowing who has linked to your competitors gives you an indication of which websites might be interested in linking through to your site.

6. Be careful about buying back links

If you’re really desperate, you can buy back links. But be careful to buy them from reputable companies. My mum always says that if something sounds too good to be true, it probably is. So if you find someone promising you a link from a high authority website for pennies, run for the hills.

Buying links is expensive and it may well be worth spending your time on link building strategies that focus on building links to your site naturally. Search engines put a lot of time and resource into weeding out those links that haven’t been acquired naturally. And whilst they can’t detect all paid links, you’re more likely to have success with genuine links that have not been bought.

And so we come back full circle…

The main aim of Search Engines is to provide users with a list of the best, most relevant websites according to their search query. As Search Engine algorithms become more and more intelligent, it’ll become harder and harder to use SEO tricks and shortcuts to rank highly on SERPs (Search Engine Results Pages).

To perform well on search engines, you need to play their game. It all comes back to producing outstanding, unique and relevant content. However, the real winners are those who know how to market that great content so that search engines can find it. Use your contacts, make new contacts and keep thinking of creative ways to get your content seen.

I’d love to hear about your experiences around building back links for your website. What’s worked for you? What blockers have you come-up against? Have you got any tips for newbies to the world of back linking? Comment below or get in touch on Twitter @swankyapple

  • backlinks
  • beginners ecommerce
  • build backlinks
  • ecommerce SEO
  • Marketing
  • marketing agency exeter
  • marketing services
  • marketing services exeter
  • marketing strategy
  • search engine optimisation
  • seo
  • SEO exeter
About The Author

Guest Blogger

Talk ecommerce with us

Ready to grow your ecommerce business? Let’s talk.

CONTACT US

Join the Swanky Community

Want to receive regular updates and inspiration to help your business stay ahead of the game? Subscribe to our newsletter and join the community of ecommerce leaders successfully navigating the world of online retail.

SIGN ME UP
What are the Benefits
  • Be at the forefront of industry trends

    We develop and implement ecommerce tactics for industry-leading brands on a daily basis. Be the first to hear exclusive insights and learnings.

  • Get a monthly dose of inspiration

    Receive our newsletter straight to your inbox, packed full of useful marketing tips and growth strategies for your online store.

  • Join a community of fellow leaders

    Get to know like-minded entrepreneurs in the digital transformation space. Share experiences and learnings from your ecommerce journey.

Related Articles

  • Marketing
  • 7 May 2025 · 4 min read

Case Study: Increasing This Brand’s Email Deliverability Score by 622% in 90 Days

Is your email marketing hitting the mark – or hitting spam folders? Discover how Swanky transformed a health and wellness brand’s email performance by migrating it to Klaviyo, cleaning up segmentation, and delivering strategic content that drove both engagement and revenue. …Read More

  • Marketing
  • 10 Mar 2025 · 4 min read

Case Study: Supporting This Pet Food Brand’s Alternative Black Friday Campaign With Meta Ads

Find out how we leveraged Meta Ads to promote Nutriment’s alternative Black Friday campaign and generate over 25,000 donated meals for animal rescue charities. …Read More

  • Marketing
  • 4 Mar 2025 · 6 min read

B2B Email Marketing: 5 Strategies for Ecommerce Success

When executed well, B2B email marketing has the potential to support customer acquisition and retention for any ecommerce business. In this article, we explore some key strategies for success in the B2B ecommerce space. …Read More

NEWSLETTER

Want to keep on top of what’s happening in the industry? Sign up to our monthly newsletter and let the updates come to you.

Subscribe
SERVICES
  • Launch
  • Grow
About us
  • Results
  • Resources
  • Partners
  • About
  • Careers
  • Privacy Policy
CONTACT
  • +44 (0) 1392 92 70 70
  • Contact Us
OFFICES
  • UK
  • Australia
  • France

Swanky is a trademark of Swanky Group Ltd. All content © Copyright 2025.

Privacy Policy.
Follow Us
  •  

Subscribe to the Newsletter

Want to keep on top of what’s happening in the industry? Sign up to our monthly newsletter and let the updates come to you.

Just checking…

You’re leaving the English site to go to our French site, are you sure?

Yes No