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Bouclème

Helping this multinational hair care brand redefine curls with a suite of ecommerce services.

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Redefining hair care for curly girls

BOUCLÈME

Industry & products

Bouclème is a British, Black-owned, female-led beauty and cosmetics business. The team have developed a complete care system for curly hair, including cleansers, conditioners and styling products.

Retail model

Products are sold DTC via the brand's own ecommerce store, as well as online and in-store via third-party retailers.

Active markets

Bouclème is active across the UK, Europe and US. Popular EU markets include France, Ireland and the Netherlands.
Redefining hair care for curly girls
SERVICES

How Swanky has helped Bouclème

UX Design

Designing a revamped Shopify Plus website to reflect updates to the Bouclème brand - enabling compelling and cohesive storytelling.

OUR SHOPIFY DESIGN SERVICE

Internationalisation

Implementing a multi-store structure to provide the Bouclème team with greater control and flexibility in their approach to individual global markets.

OUR INTERNATIONALISATION SUPPORT

Tech Stack Consultancy

Recommending and implementing third-party apps to meet Bouclème's commercial goals. These included Yotpo for reviews and loyalty, and Recharge for subscriptions.

OUR TECH STACK AUDITS

SEO

Delivering a global organic search strategy including international keyword research, machine translation post-editing, on-page SEO optimisation and new blog content.

OUR SEO SERVICE

Paid Ads

Leveraging a data-driven strategy across Performance Max campaigns on Google and Advantage+ Shopping campaigns on Meta to increase brand awareness and boost conversion rate.

OUR PPC SUPPORT

Leveraging our expertise to improve Bouclème’s website design & UX

Already on Shopify Plus, Bouclème originally came to Swanky looking for a new website theme to support their rebrand. They also wanted to improve the customer journey, as well as the experience of the Bouclème team working behind the scenes.

We implemented a range of solutions and strategies to achieve this, including:

  • New design and branding
  • Support with international store architecture
  • Bespoke warehousing configuration
  • Supporting product discovery and education
  • Implementing social proof and subscriptions

 

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"Leading us through the journey with their great deal of expertise, high standard of work and genuine care, the Swanky team have been a delight to work with and I recommend them highly."

Sherene Perrier, Head of Ecommerce & Digital Marketing at Bouclème

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