How to Localise Your International Ecommerce Stores: Insights From Dynamic Yield
We catch up with Shana Pilewski, Head of Marketing at experience optimisation platform Dynamic Yield, to find out why ecommerce localisation is so important for international brands in their quest… Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven… Read More
What is the ROI of Personalisation?
When executed effectively, personalisation can overhaul the customer experience, boost key metrics and offer substantial commercial rewards. Here, we're exploring the different ways in which personalisation can drive ROI for… Read More