Data Attribution in Ecommerce: What Makes Swanky’s Approach Unique?
Navigating data attribution in ecommerce can be confusing and lead to misinformed decisions. Learn from Tom Cox, Data & Analytics Manager at Swanky, about how Swanky’s approach leads to clarity… Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager… Read More