Deep analysis of your customer journey, focusing on different types of customer segments and how their experience and behaviour may differ across your site.

Funnel analysis tracks the movement of users through your store, and can highlight at which points customers are dropping out of the funnel. We can then focus our attention on these areas for improvement.

Once we know where customers are dropping out of the funnel, we use more qualitative data such as heatmaps, scroll analysis and screen recordings to observe user interaction with the store and understand causes for the drop-off.

Next, we focus on understanding user intent, using customer interviews and surveys to gather detailed user feedback. This includes leveraging exit surveys to find out why customers are choosing to leave your site without making a purchase. This allows us to identify trends and unpick root causes for your drop off rate.

Once all of the data has been collated, our strategists will analyse it to pinpoint the key areas of improvement, giving you a prioritised roadmap of store optimisations.

We’ll help you to identify where the low hanging fruit is – optimisations that will be the easiest to implement and likely to have the largest or most immediate impact. We’ll also point out more nuanced, long-term opportunities for growth.