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Award-winning B2B Shopify Plus ecommerce agency

We design, build and grow exceptional B2B solutions with Shopify Plus.
YOUR SHOPIFY B2B EXPERTS

We deliver outstanding B2B web development and growth services on Shopify Plus.

Whether you’re an offline B2B business looking to make the move into online B2B selling for the first time, or you’re an established B2B ecommerce brand seeking to scale your digital presence, Swanky has the expertise and experience to help you navigate the complexities of digital B2B retail.

Building a B2B store on Shopify leverages the same development processes as the creation of a DTC store. This enables us to move with speed and certainty through R&D, defining B2B store functionality, user experience, integrations and more, whilst drawing on our experience from 250+ previous DTC store builds.

CONTACT US ABOUT SHOPIFY B2B
OUR WORK

Check out our B2B ecommerce case studies

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Anagenics

Tech Stack Consolidation & B2B Migration
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Natural Instinct

B2B Migration
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Saddleback

B2B Design, Build & Bespoke Development
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WHO WE WORK WITH

Our Shopify B2B clients

As a B2B ecommerce agency, we’ve supported brands across the world with complex Shopify projects:

B2B ON SHOPIFY

Combine the power of the Shopify Plus platform with advanced B2B functionality.

Having changed the consumer retail landscape, Shopify is now transforming the way business-to-business transactions are conducted online. 

Shopify’s B2B functionality was overhauled in 2022, with wholesale features being integrated directly into the core of Shopify Plus. This means retailers can manage both B2B and DTC in one place, with access to the powerful features that set Shopify Plus apart from other ecommerce solutions - including custom themes, Shopify Functions and discounts.

Further significant upgrades to B2B on Shopify were announced as part of Shopify’s Summer 2023 Editions, enhancing the B2B ecommerce experience even further.

Key features of B2B on Shopify include:

• Company profiles for a tailored buying experience
• Price lists to offer percentage-based or fixed discounts
• Flexible payment terms
• Customised and automated B2B checkout experience 
• Self-serve customer portal
• Minimum order quantities
• Volume pricing, powered by quantity price breaks 
• Quick order lists
• Seamless ERP integration

B2B on Shopify is included at no extra cost within Shopify Plus plans.

LEARN MORE ABOUT B2B ON SHOPIFY

Award-winning B2B Shopify Plus store for Saddleback

Swanky solutioned and implemented an award-winning B2B store for multinational cycling brand distributor Saddleback.

B2B functionality we implemented included:

  • Authorised buyer gated B2B store
  • Bespoke credit app (tracking customer credit balances)
  • Tier, volume & quantity based discounting
  • CSV upload for bulk ordering and quick bulk reorder capability
  • Downloadable product variant files (with restricted access capability)
  • Custom pricing rules/automations
  • Custom ERP integration for managing credit, discounting rules etc.

Just one month after launch, traffic had increased by 704% and sales had seen 881% growth. Meanwhile, conversion rate sat above the industry average at 9.54%. 

READ THE SADDLEBACK STORY
LATEST ARTICLES

Learn about B2B ecommerce from our agency experts

  • B2B
  • Nov 29 · 9 min read

B2B Ecommerce: Why Embrace It and How to Succeed

B2B ecommerce is fast following in the footsteps of the now well established D2C model. There’s always been huge potential for businesses to get closer to customers, boost revenue and expand market position through ecommerce, and now there’s a commercial risk of not embracing it. On Shopify, businesses can now combine their B2B and DTC sales in one platform, reducing overheads and providing a seamless digital experience for all their customers. …Read More

  • B2B
  • Jun 13 · 5 min read

Setting Up for Success: B2B Ecommerce Best Practices

SparkLayer is a tool that enables you to turn your existing online store into a fully featured B2B solution. Today, the SparkLayer team take to the Swanky blog to share some of their expertise in this area, walking through seven B2B ecommerce best practices. …Read More

  • B2B
  • Apr 17 · 8 min read

Case Study: Natural Instinct’s B2B Migration From Magento Enterprise to Shopify Plus

This case study explores how we migrated leading pet food retailer Natural Instinct from Adobe Commerce (Magento Enterprise) B2B to Shopify Plus, crafting a more flexible and cost-effective ecommerce store that will empower the brand to scale its B2B and DTC operations. …Read More

Looking for a B2B ecommerce agency?

Contact our team of certified Shopify Plus Experts to discuss your B2B Shopify project.

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