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Vitruvian

Supporting this fitness brand's international sales model.

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An Australian smart fitness brand with global reach

VITRUVIAN

Industry & products

Digital-first fitness company Vitruvian sells an innovative, all-in-one smart gym platform that works with an app to deliver personalised resistance training.

Business model

Vitruvian sells the Trainer+ platform and its accessories via its DTC ecommerce site. All Access monthly app membership, available on a subscription basis, then provides users with access to hundreds of on-demand fitness classes.

Active markets

This Australian-born brand sells globally. The US represents Vitruvian’s largest market, with Canada following in second place.
An Australian smart fitness brand with global reach

Doubling revenue with a Shopify Plus expansion store

Facing costly international transaction fees on non-USD orders through its Shopify Markets store, Vitruvian engaged Swanky to kickstart its transition to an expansion store model.

We leveraged our expertise in international ecommerce to create a Canadian expansion store.

This saved money by reducing fees on Canadian orders, whilst benefitting the brand’s key ecommerce metrics.

Learn more in our case study.

 

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