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Silk Oil of Morocco

Implementing an ecommerce makeover for this Australian beauty & cosmetics brand.

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An Australian beauty & cosmetics empire

SILK OIL OF MOROCCO

Industry & products

Silk Oil of Morocco is dedicated to creating accessible, effective, cruelty-free products that bring luxury, joy and empowerment to their customers.

Brand story

Founded in a home garage in Brisbane in 2002, Silk Oil of Morocco has blossomed into an internationally-recognised beauty and cosmetics empire. Despite its global success, the brand remains passionately run by a family team.

Customers & markets

The brand’s primary customer base is made up of approximately 5,000 trade ambassadors, like salons and beauticians. Silk Oil also sells to international and domestic distributors, as well as direct to individual consumers.
An Australian beauty & cosmetics empire
SERVICES

How Swanky has helped Silk Oil of Morocco

Ecommerce Migration

Migrating Silk Oil from WooCommerce to Shopify Plus – just in time for the run-up to the Black Friday Cyber Monday weekend and Christmas.

OUR REPLATFORMING SERVICE

Shopify Design

Creating a modern and stylish, yet fun and inviting, website. Weaving Silk Oil’s brand ethos throughout the site, to communicate the values that make it special.

OUR DESIGN EXPERTISE

Tech Stack Consultancy

Implementing a future-proofed ecommerce tech stack, optimised for rapid digital growth. This includes LoyaltyLion, GoAffPro, Okendo, Searchspring, Dotdigital, Rise.ai and Wishlist Plus.

OUR TECH AUDITS

Powering revenue growth with a new ecommerce tech stack

Battling with a challenging WordPress website and several manual back-end data management processes, the Silk Oil team enlisted the services of our Australian team to kickstart their journey on Shopify.

We created them a beautiful new store on Shopify Plus, complete with future-proofed ecommerce tech stack.

Read the case study to find out:

  • The challenge of manual data management on WordPress
  • How we created a unique experience for each type of Silk Oil customer
  • How we incorporated storytelling through design
  • The apps we implemented to improve the brand’s digital toolbox

 

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