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Shackleton

Accelerating online growth for this high-performance apparel brand.

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Apparel engineered for extreme weather

SHACKLETON

Industry & products

Shackleton specialises in expedition-grade apparel and travel experiences.

Business model

As well as selling online, Shackleton also has a flagship brick-and-mortar store in London.

Active markets

Shackleton sells to consumers across the UK and Europe.
Apparel engineered for extreme weather
SERVICES

How Swanky has helped Shackleton

Conversion Rate Optimisation

Implementing a number of A/B tests using Webtrends Optimize.

OUR CRO SERVICE

Email Marketing

Creating resources and email flows for Shackleton to improve customer experience and increase engagement.

OUR EMAIL MARKETING EXPERTISE

PPC Support

Building a full-funnel marketing campaign plan on Google Ads.

OUR PPC SERVICE

Increasing YoY revenue by 74% with a new ecommerce growth strategy

Leading technical clothing company Shackleton first engaged Swanky’s services in 2022. Since then, we have deployed a 360˚ approach to ecommerce growth and strategy, empowering this ambitious brand to increase sales, improve customer interaction and accelerate overall business growth.

Our case study covers areas including:

  • Specific challenges faced by Shackleton
  • A/B tests we ran to improve product discoverability and consumer confidence
  • New email flows we implemented on Klaviyo
  • Reflections from Swanky’s Head of Digital Strategy and Shackleton’s CCO

 

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"Our collaboration with Swanky allowed us to improve customer interaction with our brand and online store. This has enabled us to achieve great growth as a company and is a testament to the effectiveness of data-driven experimentation and a consistent approach to digital marketing across all channels."

Liam Hanlon, CCO at Shackleton

Engage our Digital Strategists to accelerate online growth

Speak to our team today about how we can unlock your ecommerce potential.

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