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Saddleback

Supporting the B2B growth of this performance cycling brand.

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A hybrid retailer with a multi-national presence

SADDLEBACK

Industry & products

Saddleback is one of the most esteemed retailers in Europe's cycling industry. The company distributes some of the world's finest cycling gear, with an impressive portfolio of road cycling and mountain biking brands.

Retail model

The company sells directly to end consumers, as well as operating a B2B model. The Saddleback team have established a network of stockists who can purchase products at trade prices.

Active markets

Saddleback sells across the UK and Europe.
A hybrid retailer with a multi-national presence
SERVICES

How Swanky has helped Saddleback

New B2B Stores

Developing brand new gated B2B stores for Saddleback's UK and European stockists, with slick UX that reflects the premium nature of the products on offer.

OUR B2B SERVICE

Bespoke Shopify Development

Creating a fully-bespoke credit app to deliver complex payment functionality, whilst using Shopify's tagging functionality to display custom pricing.

OUR DEVELOPMENT EXPERTISE

UX Design

Crafting a design that conveys a sense of prestige for a modern, tech-savvy persona, whilst reflecting the high-price-point product offering.

OUR SHOPIFY DESIGN SERVICE

Building an award-winning Shopify B2B site for Saddleback

Pleased with the success of the B2B store that Swanky built for their European stockists, the Saddleback team enlisted our help creating a similar experience for B2B buyers in the UK.

The finished B2B site represents a combination of Swanky’s extensive Shopify Plus development expertise and UX-led creativity, winning an award for B2B Website of the Year at the 2021 Digital Growth Awards.

Check out our case study to read about the technical innovations we developed and implemented, including:

  • Custom pricing rules
  • A bespoke credit app
  • Streamlined high-volume ordering
  • Downloadable product variant files

 

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Optimise your B2B store with Swanky

Reach out to our solutions team to see how we could help unlock your B2B ecommerce potential.

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