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The Pulse Boutique

Supporting this US fashion brand with long-term digital growth.

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A family-run fashion brand

THE PULSE BOUTIQUE

Industry & products

The Pulse Boutique is a fashion brand specialising in "cute, casual and comfy clothing for women".

Brand story

Sisters Mallory and Mackenzie founded Pulse in their parents' basement in 2014. Starting out as a vendor at cattle shows, the brand has grown into a fully fledged online boutique with loyal following of customers.

Active markets

This Iowa-based brand ships internationally.
A family-run fashion brand
SERVICES

How Swanky has helped The Pulse Boutique

Data & Analytics

Reviewing business performance with Google Analytics and collecting customer feedback via surveys - to identify opportunities for improvement.

OUR DATA ANALYSIS SERVICE

Loyalty Program

Creating a new loyalty program for Pulse customers, leveraging a trusted tech partner, LoyaltyLion.

OUR LOYALTY EXPERTISE

Optimisation & Experimentation

Using Convert to run a series of A/B tests and increase revenue per mobile user.

OUR CRO SERVICE

Klaviyo Marketing

Implementing Klaviyo flows and custom pop-ups as part of an overhaul of Pulse's marketing strategy.

OUR KLAVIYO SERVICES

Tech Stack Consultancy

Crafting a future-proof Shopify tech stack to support Pulse's short and long-term commercial goals.

OUR TECH STACK AUDITS

Shopify 2.0 Upgrade

Improving website performance with an upgrade to Shopify Online Store 2.0.

SHOPIFY 2.0 BENEFITS

Increasing sales with a multifaceted Growth Accelerator campaign

Eager to upgrade their online presence, improve the customer experience and ramp up digital revenue, sisters Mallory and Mackenzie engaged Swanky to deploy a series of growth-focused initiatives across their Shopify store.

Our case study talks through each of these in detail, covering:

  • Identifying areas for improvement
  • Increasing traffic for A/B testing
  • Retention marketing
  • Experimentation
  • Automation of business processes

 

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