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MyClothing

Supporting growth through a range of cross-channel digital marketing and UX improvements.

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Leading UK school uniform provider

MyClothing

Industry & products

MyClothing provides a wide range of school uniforms, including embroidered and plain options.

Retail model

The brand is part of a group, alongside other clothing and uniform providers combining DTC and B2B ecommerce.

Active markets

Currently active in the UK.
Leading UK school uniform provider
SERVICES

How Swanky supported MyClothing

Digital Marketing

Following a digital marketing audit we supported customer acquisition through paid ads on Google and Meta, applying a full-funnel approach to nurture customers towards purchase and build trust at all touch points.

OUR MARKETING SERVICES

Email Marketing

We consulted and implemented a range of improvements to MyClothing's Klaviyo marketing channels that increased traffic by 38% and attributed revenue by 10%.

OUR EMAIL MARKETING SERVICES

UX/UI Improvements

Our growth team, including designers and strategists, worked to craft and execute UX/UI improvements to MyClothing's Shopify store.

OUR WEB DESIGN SERVICES

Multi-channel marketing support to boost traffic and revenue

MyClothing was seeking digital marketing support over its peak period. Our work included optimising UX/UI for conversions and building trust with a seamless customer journey.

Intertwined with with, our Growth Accelerator team leveraged its email and paid marketing expertise to craft a multi-channel marketing strategy that would nurture customers towards a purchase – and retain them post-purchase.

To achieve this we restructured Google Ads campaigns, optimised Meta ads and enhanced email marketing flows. The results included:

  • 33% increase in website sessions;
  • 9% increase in YoY revenue;
  • 18% decrease in cost per acquisition (CPA); and
  • a record 27.3x Return on Ad Spend (ROAS).

For more detail about the strategy that delivered the results read the full case study.

READ CASE STUDY

“With Swanky, we have made substantial leaps forward in our overall ecommerce position.”

Kelwin Heighton, Group Finance Director at MyClothing

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