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Kent Brushes

Magento to Shopify migration and ongoing ecommerce growth services.

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The world's oldest hairbrush manufacturer

KENT BRUSHES

Industry & products

Kent Brushes manufactures a range of hairbrushes and grooming products for men, women and children.

Brand history

Founded in 1777, Kent Brushes holds a pre-eminent place in the history of brush making, with a nearly 250-year unbroken record of excellence in manufacturing.

Active markets

Kent Brushes is a UK-based business that sells its products around the world.
The world's oldest hairbrush manufacturer
SERVICES

How Swanky helped Kent Brushes

Email Marketing

Building effective, revenue-generating email campaigns that improved customer retention and boosted sales.

OUR EMAIL MARKETING SERVICE

Migration

Migrating the Kent Brushes store from Magento 1 to Shopify Plus.

OUR MIGRATION SERVICE

Tech Stack Consultation

Implementing a future-proofed tech stack to accommodate Kents' projected online growth.

OUR TECH CONSULTANCY

Paid Marketing

Designing paid marketing campaigns and creating assets for peak sales periods.

OUR PAID MARKETING SERVICE

Migrating Kent Brushes from Magento 1 to Shopify Plus

Kent Brushes were eager to upgrade their ecommerce tech stack, starting with a brand new platform to live on.

After comparing the costs and features of ecommerce heavyweights Magento 2 and Shopify, it was the latter that stood out as the best fit for the brand’s business needs.

Our case study explains how we delivered:

  • Storytelling through design
  • Tech stack consultation
  • +67% revenue increase following the new store launch
  • +52% conversion rate post-migration

 

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How email marketing became the highest converting sales channel for Kent Brushes

Following the launch of new Shopify site, Kent Brushes joined Swanky’s Growth Accelerator program for continued website development and strategic marketing services.

Our focus was on developing the brand’s pay-per-click (PPC) and email marketing campaigns, as well as creating optimised landing pages and blog content.

Check out our case study to read about:

  • How we used segmentation to target customers more effectively
  • The retail email campaigns our team built
  • How email became the brand’s highest converting channel during BFCM

 

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“We are delighted with the results we’ve seen since migrating from Magento to Shopify – the figures speak for themselves. Replatforming to Shopify has also allowed us to focus more time and resources on growing our business with exciting marketing strategies, rather than having to spend money on constant maintenance work."

Carly McIntyre, Ecommerce Manager at Kent Brushes

Looking to boost your email marketing results with Klaviyo?

Get in touch to speak to our Klaviyo experts about how we can help you optimise your email marketing strategy and drive greater conversion through this owned marketing channel.

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