Huel is a highly successful startup business with an extraordinary product to sell; complete meal replacement powders and bars. This company has quality and simplicity running through their DNA, as well as an ambition (driven especially by high consumer demand) to grow fast. This makes Shopify the perfect ecommerce platform on which to host their store. Swanky has worked with Huel for over a year to support their rapid growth, including helping them launch a phenomenally successful subscription service, create an online German store and begin ongoing conversion rate optimisation testing to maximise the success of their business.
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