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Huel

Swanky helped launch Huel's phenomenally successful subscription service and supported the rapid growth of this global plant-based food retailer.

International meal replacement brand

HUEL

Industry & products

Huel creates plant-based meal replacement powders and shakes.

Business overview

Founded in 2015, Huel became the fastest growing British e-commerce company internationally and sells its meal replacement products internationally from its Shopify store.

Active markets

Huel has an international presence across the USA, UK, Europe and Australia.
International meal replacement brand
SERVICES

How Swanky helped Huel

Subscription

Designing and launching Huel's phenomenally successful subscription solution, built on Recharge and Shopify Plus.

OUR SUBSCRIPTION SERVICE

Internationalisation

Boosting international sales for Huel with a new German specific store.

OUR INTERNATIONALISATION SERVICE

Conversion Rate Optimisation

Delivering ongoing conversion rate optimisation testing to maximise the success of their online sales.

OUR CRO SERVICES

Website Development

Leveraging our knowledge Shopify Plus to design and build a new ecommerce store for Huel.

OUR WEB DEVELOPMENT SERVICE

Delivering a meal replacement subscription service and continued optimisation.

Swanky worked with Huel for over a year at the start of their journey on Shopify, supporting their rapid growth. We helped them to launch a phenomenally successful subscription service, create an online German expansion store and begin ongoing conversion rate optimisation testing to maximise the success of their business.

The brand reached £40m revenue in the first three years, and has since gone on to top £140m in revenue in 2022, with teams now spread across the US, UK, and Europe.

 

Discover our work for Food & Beverage brands

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