A traditional jewellery brand embracing a new sales channel
HOGANS
Industry & products
Hogans has been making bespoke fine jewellery since 1945. In addition to stunning custom-made pieces, including exquisite handmade engagement and wedding rings, Hogans also carries a range of trusted third-party brands like Adina and Baume et Mercier watches.
Retail model
Hogans has traditionally operated solely as a brick-and-mortar retailer, but have recently adopted a hybrid approach by launching an ecommerce channel.
Active markets
The Hogans site ships to customers across Australia and New Zealand.
“We needed a platform that had proven security, compatibility with our existing point-of-sale system, and template customisability that would allow us to convey our business’ rich 78-year history. Shopify in conjunction with Swanky’s development skills offered exactly that.”
Caitlin Hogan, Marketing Executive at Hogans Family Jewellers
