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  • 8 Jan 2024 · < 1 min read

Gotraka

Gotraka’s mission is to create a sustainable alternative to buying tech. We supported the process of bringing this DTC electronics brand to life by leveraging our extensive ecommerce knowledge to ensure the store had a strong foundation for growth.

Written By
Swanky
Image of electronic board, overlayed on lefthand side with screenshot of Gotraka's mobile homepage.

Company profile

Industry: Electronics

Products: A wide range of refurbished electronics.

Business model: Online DTC

Markets active in: UK

Project goals

  • A full 360˚ project to create a new ecommerce marketplace for repurposed, second-hand tech.
  • Take Gotraka from a business idea to an operational ecommerce brand, leveraging market research and Swanky’s extensive services to aid brand creation.
  • Increase brand awareness through a full suite of ecommerce digital marketing channels.

Services

Tech stack

  • Shopify Plus
  • Klaviyo
  • Okendo

Read our case study on Gotraka to find out more about this new consumer electronics ecommerce brand.

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