Internationalisation
Oct 12
Gotraka
Gotraka’s mission is to create a sustainable alternative to buying tech. We supported the process of bringing this DTC electronics brand to life by leveraging our extensive ecommerce knowledge to ensure the store had a strong foundation for growth.
Written By
Swanky
Company profile
Industry: Electronics
Products: A wide range of refurbished electronics.
Business model: Online DTC
Markets active in: UK
Project goals
- A full 360˚ project to create a new ecommerce marketplace for repurposed, second-hand tech.
- Take Gotraka from a business idea to an operational ecommerce brand, leveraging market research and Swanky’s extensive services to aid brand creation.
- Increase brand awareness through a full suite of ecommerce digital marketing channels.
Services
- Web design
- Tech stack consultancy
- Ecommerce Branding
- Paid social and PPC
- Email marketing
- Content marketing
Tech stack
- Shopify Plus
- Klaviyo
- Okendo
Read our case study on Gotraka to find out more about this new consumer electronics ecommerce brand.