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Goondiwindi Cotton

Migrating this Australian fashion brand from a custom platform to Shopify, and helping them grow their online sales.

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A family-owned Australian cotton apparel brand

GOONDIWINDI COTTON

Industry & products

This popular Goondiwindi-based brand sells women's fashion products made from Australian cotton.

Business model

Goondiwindi Cotton is first and foremost a wholesale supplier, but also sells DTC through its Shopify store.

Active markets

Products are stocked in over 200 third-party stores across Australia, and sold online to customers throughout Australia.
A family-owned Australian cotton apparel brand
SERVICES

How Swanky has helped Goondiwindi Cotton

Migration

Migrating Goondiwindi Cotton from a legacy custom platform to a scalable new Shopify Plus store for their DTC sales.

OUR MIGRATION SERVICE

Tech Stack Consultation

Consulting on the best tech stack for Goondiwindi Cotton's new Shopify store to support their growth plans.

OUR TECH CONSULTANCY

Paid Marketing

Implementating new paid marketing initiatives with a focus on ROAS (return on ad spend) targets for Google and Facebook.

OUR PAID MARKETING SERVICE

Ecommerce Management

Goondiwindi outsourced to Swanky the management of their ecommerce store, tech stack, digital marketing and retention strategy.

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Migrating Goondiwindi Cotton from a custom platform to Shopify

Swanky helped this Aussie fashion brand to improve its user experience, streamline business management processes and ultimately double year-on-year sales with a brand new Shopify store!

Check out our case study to read about how we helped to:

  • Improve UX design
  • Automate store reviews
  • Build email automations in Klaviyo
  • Double YOY revenue in 12 months

 

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Increasing Goondiwindi Cotton’s revenue by 343% amid COVID-19

Until the arrival of COVID-19, B2B fashion wholesale had always been Goondiwindi Cotton’s main focus. Swanky helped the brand to expand its DTC offering and increase its revenue with our innovative ecommerce management service, driving tangible results through tailored, data-driven growth strategies.

This service included:

  • Management of the brand’s DTC Shopify store
  • Building and running paid marketing campaigns
  • Implementing a retention strategy

Our case study explains how we achieved some fantastic results:

  • Increased revenue by 343% and grew orders by 230%
  • Increased average order value by 34%

 

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“Without Swanky, our business wouldn’t exist anymore. It’s as simple as that.”

Sam Coulton, owner of Goondiwindi Cotton

Looking for an experienced Shopify Plus Agency in Australia?

Swanky's Australian team have handled numerous migrations and growth contracts for companies across APAC. Get in touch and tell us about your ecommerce project.

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