Fenn Wright Manson

25/02/2019, , Jen Caust

Established in 1974, the Fenn Wright Manson brand has been a hallmark of a certain British fashion sensibility. For their website design, Swanky aimed to create an online shopping experience representative of the high quality of clothing produced by FWM. We wanted the design to tell their story with a sense of freshness, elegance and vibrancy. Clean use of imagery, typography and whitespace was implemented in order to communicate effectively with their target audience. The brand was also looking to create a sense of occasion with people often purchasing for weddings and functions.

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Established in 1974, the Fenn Wright Manson brand has been a hallmark of a certain British fashion sensibility. For their website design, Swanky aimed to create an online shopping experience representative of the high quality of clothing produced by FWM. We wanted the design to tell their story with a sense of freshness, elegance and vibrancy. Clean use of imagery, typography and whitespace was implemented in order to communicate effectively with their target audience. The brand was also looking to create a sense of occasion with people often purchasing for weddings and functions.

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