Essential Jewellery
Family-run business Essential Jewellery has been providing quality, affordable jewellery to British shoppers for over three decades. After being forced to adopt a hybrid approach to sales during the Covid pandemic, the brand really saw the value of an ecommerce presence and sought to improve its website to provide a smoother, more visually cohesive experience for online shoppers. Enter, Swanky.
Written By
Swanky
Company profile
Industry: Jewellery
Products: Quality and affordable jewellery
Business model: Products are sold D2C via the brand’s own ecommerce store, as well as in-store at brick-and-mortar locations across the UK
Markets active in: UK
Project goals
- Replatform from Magento to Shopify.
- Updating brand identity across digital channels.
Services
- Migration
- Branding
- UX Design
Tech stack
- Shopify Plus
- Klaviyo
- Littledata
- Okendo
- Swym Wishlist Plus
Check out the case study to learn more about Essential Jewellery’s migration from Magento to Shopify.