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DockATot

Strategic growth services to drive results for this international baby brand.

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A luxury baby brand with global footprint

DOCKATOT

Industry & products

DockATot sells baby products and nursery furniture, with its flagship product being multi-functinal baby loungers, known as "docks".

Business model

The brand sells DTC via its own ecommerce store, as well as via third-party retailers. 

Active markets

DockATot was founded in Sweden and expanded across Europe and the US, with the US now representing its biggest market.
A luxury baby brand with global footprint
SERVICES

How Swanky has helped DockATot

CRO & Testing

Experimentation and optimisation of DockATot's Shopify Plus store to increase conversion rates and boost other key metrics.

OUR CRO SERVICE

Email Marketing

Creating email automations and designing email marketing campaigns on Klaviyo.

OUR EMAIL MARKETING SERVICE

Internationalisation

Helping to market the merging of DockATot's European and American brands, and adapt content to be culturally specific

OUR INTERNATIONALISATION SERVICE

PPC Management

Implementing paid media strategies to drive traffic to DockATot's online store and profitably acquire new customers.

OUR PPC SERVICE

Maintaining & growing online revenue through an international rebrand

Swanky’s Growth Accelerator team provided strategic marketing services, including A/B testing, PPC and email marketing, to successfully navigate Sleepyhead of Sweden’s ecommerce rebrand to DockATot.

We also helped DockATot to incorporate its sister brand – Aristot – into its site, whilst maintaining a unique look and feel.

Read the case study to find out how we:

  • analysed user behaviour and customer insights; and
  • A/B tested communication of the rebrand across the site;
  • implemented a multi-channel approach to communication;
  • created a unique look and feel for the Aristot brand.

 

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Increasing revenue with product bundling

As part of our experimentation and conversion rate optimisation services for DockATot, our team tested a range of approaches to product bundling, with the aim of increasing average order value and revenue per user.

Read the case study to find out how we:

  • tested promoting spare covers on product pages; and
  • implemented a product bundling strategy.

 

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