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DockATot

Strategic growth services, including A/B testing, CRO, PPC and email marketing for an international baby brand.

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Luxury baby brand

DOCKATOT

Industry & Products

DockATot sell Baby products and nursery furniture, with their flagship product being multi-functinal baby loungers, known as "docks".

Business Overview

DockATot started in Sweden and expanded across Europe and the US, with the US now their biggest market. They sell D2C via their own ecommerce store, as well as via third-party retailers. 

Active Markets

USA and Europe
Luxury baby brand
SERVICES

How Swanky has helped Dockatot

CRO and Testing

Experimentation and optimisation of DockATot's Shopify Plus store to increase conversion rates and boost other key metrics.

OUR CRO SERVICE

Email Marketing

Creating email automations and designing email marketing campaigns on Klaviyo.

OUR EMAIL MARKETING SERVICE

Internationalisation

Helping to market the merging of DockATot's European and American brands, and adapt content to be culturally specific

OUR INTERNATIONALISATION SERVICE

PPC Management

Implementing paid media strategies to drive traffic to DockATot's online store and profitably acquire new customers.

OUR PPC SERVICE

Maintaining and growing online revenue through an international rebrand.

Swanky’s Growth Accelerator team provided strategic marketing services, including A/B testing, PPC and email marketing, to successfully navigate Sleepyhead of Sweden’s ecommerce rebrand to DockATot.

In addition to merging the European Sleepyhead of Sweden brand with the US DockATot brand, we also helped DockATot to incorporate their sister brand – Aristot – into their site as well, whilst maintaining a unique look and feel.

Read the case study to find out how we:

  • Analysed user behaviour and customer insights; and
  • A/B tested communication of the rebrand across the site;
  • Implemented a multi-channel approach to communication
  • Created a unique look-and-feel for the Aristot brand.
READ FULL CASE STUDY

Product Bundling Strategy That Increased Revenue Per User By 86%.

As part of our experimentation and conversion rate optimisation services for DockATot, our team tested a range of approaches to product bundling, with the aim of increasing AOV and Revenue Per User.

Read the case study to find out how we:

  • Tested promoting spare covers on product pages; and
  • Implemented a product bundling strategy.

 

VIEW CASE STUDY

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