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daysoft®

Supporting this leading contact lens brand with a significant digital transformation - including the development of an award-winning Shopify Plus website.

VIEW CASE STUDY

An innovator in the daily disposable contact lens industry

DAYSOFT®

Industry & products

daysoft® combines patented designs with environmentally-conscious technology to create high-quality contact lenses that are kinder to the planet and customers’ wallets.

Retail model

daysoft®’s contact lenses are available to buy as one time purchases or on a flexible subscription basis, offering the ultimate in convenience.

Active markets

Founded in the UK, daysoft® now sells to customers across the globe.
An innovator in the daily disposable contact lens industry
SERVICES

How Swanky has helped daysoft®

Branding & Design

Modernising daysoft®'s aesthetics and reinvigorating the brand strategy through a more structured story and improved customer-interaction.

OUR SHOPIFY BRANDING SERVICE

Shopify Plus Store Development

Creating a beautifully slick Shopify Plus site that serves to educate users, build trust and streamline the path to purchase.

OUR LAUNCH SERVICE

Custom Subscription Functionality

Leveraging Shopify Plus’ integration with Recharge to implement complex subscription functionality, namely the use of bundling to combine a right lens and a left lens into one subscription.

OUR SUBSCRIPTION EXPERTISE

Email Marketing

Transforming daysoft®’s post-purchase customer communication, turning what once was ad hoc manual emails into a Klaviyo-powered automated replenishment campaign.

OUR KLAVIYO SUPPORT

PPC Management

Implementing a full-funnel PPC strategy, informed by an in-depth audience audit.

OUR PPC SERVICES

Content Marketing

Planning, writing and publishing a series of keyword optimised blog articles designed to drive organic traffic to the daysoft® site, establish brand credibility and build meaningful relationships with consumers.

OUR CONTENT MARKETING SERVICE

Custom App Development

Leveraged Admin UI extensions, a recent addition to Shopify, to create a phone order assistant app.

OUR APP DEVELOPMENT

Building a scalable Shopify Plus solution to facilitate digital growth

Struggling with an ecommerce platform that wasn’t fit to scale, the daysoft® team engaged Swanky to craft a new Shopify Plus website with renewed branding. Meanwhile, our Growth Accelerator team was tasked with supporting daysoft® with email marketing, PPC, content marketing and more.

Check out our case study to learn about how we:

  • Migrated the brand from a custom-built site to Shopify Plus, giving the team increased reliability, flexibility and automation
  • Elevated daysoft®’s branding, providing an aesthetic upgrade whilst remaining faithful to the core USPs
  • Implemented custom subscription functionality and fulfilment solutions
  • Provided consultation and implementation around 360-degree marketing

 

READ CASE STUDY

“Our new website has been transformational; it represents the successful culmination of challenging and unrelenting collaborative work by so many people all focused on the needs of our business for the benefit of our customers, current and soon to be."

Alan Ralph, daysoft® CEO

Start your digital transformation with Swanky

Get in touch with our team to find out more or discuss your project.

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