Trend-led fashion for every occasion
BLUE VANILLA
Industry & products
Blue Vanilla is a London fashion brand combining quality & affordability. They aim to flatter and fit every shape with their stylish and versatile collections, so that all women can stay on trend.
Retail model
As well as selling directly to shoppers online, the brand has concessions in stores such as New Look and House of Fraser, offering the latest seasonal must-haves on high streets across the UK.
Active markets
This British brand ships to multiple countries around the world via its Shopify website.
"The project management has been excellent … site migrations are exceedingly complex and there are many moving parts but I felt comfortable everything would be considered.”
Lucy Colgrave, Head of Ecommerce Growth & Digital Marketing at Blue Vanilla
