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  • 23 May 2022 · 2 min read

Swanky Launches New European Office in France!

We’re continuing our international growth with the launch of a third location in Montpellier, France! Read on to find out all about our new European venture and why France is the perfect fit for Swanky, along with thoughts from our CEO and CCO.

Written By
Catherine Lambert

In August 2019, nearly a decade after Swanky was founded in the UK city of Exeter, we launched into the APAC region, setting up our first international office in Queensland, Australia. Now, three years on, we’re incredibly excited to be launching our third location, this time in the French city of Montpellier.

Why France for our Shopify Plus Agency?

The French ecommerce ecosystem is extremely mature, with online sales second only to the UK within the European market. Shopify’s solutions have been rapidly gaining momentum in France, and European growth represents an important strategic priority for the ecommerce market leader.

Swanky’s Chief Creative Office Matt Giles is heading up the French team, and explains the rationale behind the decision:

For many years Swanky has been supporting leading brands with international expansion. Our strategic offering has been enhanced over the last three years by the introduction of our Australian office, and opening an office in France will help us to better serve our clients around the globe who are selling to European customers, particularly in the aftermath of Brexit.

We have been consistently impressed not only by the quality of the French ecommerce ecosystem, but also by how different it is to the UK and North American markets. Swanky will be supporting many of our key technology partners, such as Shopify, Yotpo, Klaviyo and Recharge, who are growing rapidly in France, whilst also collaborating with leading French ecommerce solutions.

We currently have a team of seven French-speakers, including two of our directors, and are well placed to support both global brands operating within France, and French clients requiring best-in-class international Shopify Plus solutions.”

A swanky new home in Montpellier

Discussing why Montpellier makes the ideal location for our new European venture, Global CEO Dan Partridge adds:

Montpellier is a superb location which has strong cultural similarities to Swanky’s UK and Australian offices, both of which are located in dynamic regional cities. We wanted to establish a base in a French city with outstanding universities and business schools and a vibrant local technology scene; Montpellier is the perfect fit.

Our strategic vision is to provide best-in-class Shopify Plus solutions for enterprise brands around the globe; as an international business in our own right we are well placed to understand and advise upon the dynamics of international commerce and localisation within markets.

We are excited to be working collaboratively with brands, technology partners and other solution providers throughout the French ecommerce ecosystem.”

Your international ecommerce agency

As an exciting new chapter in Swanky’s international growth begins, we can’t wait to meet more ambitious brands and help them unlock their ecommerce potential. Whether you’re a French company looking for a leading Shopify Plus Agency to elevate your ecommerce strategy, or a global brand operating within France and seeking support with international commerce, we have the experience and expertise to help you succeed.

Contact us today to find out more about our full suite of digital solutions and how they can help your ecommerce business.

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