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Digital Marketing Audit

Swanky’s digital marketing audit helps you assess the performance of your marketing strategy.

A digital marketing audit helps you to evaluate the effectiveness of your current digital marketing activities, measuring performance against your business goals. It highlights growth opportunities and areas for improvement to ROI and conversion rate.

We use both qualitative and quantitative data to evaluate your multi-channel strategy, with a range of different audits to choose from including SEO, paid media, email and website UX/UI.

Our digital marketing specialists can advise on market trends and best practices, identifying where your strategy may be falling short, and providing actionable insights for future success.

BOOK A DIGITAL MARKETING AUDIT

Get a digital marketing audit tailored to your needs.

We can tailor the audit to your marketing channels and to the depth of analysis you want.

Our aim is to look at your full-funnel approach, from first touchpoints to conversion and retention, to build a robust picture of the long-term performance of your campaigns.

After assessing current performance across your chosen channels, we will advise on your cross-channel strategy. This includes short-term “quick win” recommendations, long-term strategy advice, and forecasting.

An audit can include:

  • Google Ads
  • Bing Ads
  • Meta Ads
  • Tiktok
  • Email marketing
  • Website
  • SEO & content marketing
  • Tracking & analytics
  • Google Analytics
  • Forecasting
HOW IT WORKS

How does a digital marketing audit work?

These are the key steps of a digital marketing audit:

Define your objectives

First, our marketing experts will discuss your commercial goals and key objectives for your marketing campaigns, to gain a fuller understanding of your KPIs and specific areas in which you wish to improve metrics.

Tracking & data

Next we’ll need to gain access to your GA4 account, Google Ads, ecommerce store and any other data sources to build a picture of your overall performance across multiple channels.

Analysis of your digital channels

Our experts will focus on each of your channels individually, as well as considering the cross-channel approach. We’ll compare key metrics such as ROAS and TaCos against industry standards, and look for missed opportunities or key areas for improvement.

Recommendations for improvement

We’ll present a report of all our findings, breaking down our recommendations per channel, and presenting you with a three-month strategy and roadmap to improve performance.

LATEST ARTICLES

Hear from our digital marketing experts

Case Study: The Multi-Channel Digital Marketing Strategy That Supported MyClothing’s Peak Sales Season

This case study explores how our multidisciplinary digital marketing team supported MyClothing through its much-anticipated peak sales season. We provided expertise across Google Ads, Meta and Klaviyo, combined with a series of on-site UX improvements to make the most of the increase in website traffic. …Read More

SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales

Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more about the importance of SEO for product descriptions, and how to craft the perfect product copy on your ecommerce site. …Read More

Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby

Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday (BFCM) marketing campaign. Here’s how the team did it. …Read More

Book a digital marketing audit with Swanky

Get in touch to organise a digital marketing audit with our experienced marketing team.

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