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Saltrock

Swanky is proud to have helped Saltrock, an iconic British apparel brand, migrate to Shopify and optimise the brand's online presence to improve long-term ecommerce success.

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An iconic British adventure apparel brand

SALTROCK

Industry & product

Saltrock sells a range of clothing and accessories, both online and in stores around the UK.

Brand mission

Launched in 1988 by two brothers, this brand is passionate about creating high-quality products that support an outdoor lifestyle.

Active markets

Saltrock was born on the southwestern British coasts and remains a UK-based company.
An iconic British adventure apparel brand
SERVICES

How Swanky supported Saltrock

Migration to Shopify Plus

We smoothly migrated Saltrock's site to Shopify Plus, enabling a fast and efficient store that could adapt to the brand's needs.

OUR MIGRATION SERVICE

Web design

Our design team worked closely with Saltrock to redesign the new store to align with the brand's visual identity and provide a smooth user experience.

OUR DESIGN SERVICES

Conversion Rate Optimisation

By integrating conversion rate optimisation (CRO) into this project, we could make data-informed decisions about UX/UI designs.

OUR CRO SERVICES

Migrating to Saltrock to Shopify Plus for improved scalability

Saltrock is an iconic British apparel company, passionate about designing products that are built well and highly functional.

The brand was struggling to operate its previous store because changes were both time- and resource-intensive. Given this, the company was looking for a user-friendly and scalable ecommerce alternative. This led it to execute a migration to Shopify Plus with the support of Swanky’s expertise.

We worked closely with Saltrock to securely migrate product and customer data to Shopify and create a new site design. This focused on using data – gathered from CRO exercises – to drive the decision-making process and create a easily-navigable store.

Our work has created a strong foundation from which the brand can grow its online retail.

Read the full case study to learn more about the project.

READ CASE STUDY

Migrate to Shopify Plus with Swanky

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