Personalising Every Touchpoint: How Nosto Connects With Your Shopify Stack

Today’s shoppers want seamless experiences that feel tailor-made, from the emails that greet them to the products and content they’re served across touchpoints.

For this article, we spoke to the personalisation experts at Nosto to learn how Shopify brands can integrate personalisation technology into their broader stacks to create relevant and seamless omnichannel experiences.

Nosto in a nutshell

Before we dive into how Nosto can be used in conjunction with your broader Shopify tech stack, here’s a quick recap of what our Commerce Experience Platform is all about.

Nosto is used by many Shopify brands to drive sales, foster loyalty, and create memorable shopping experiences through an integrated suite of ecommerce personalisation solutions. Think product recommendations, ecommerce search, content personalisation, and plenty more.

We work with Shopify brands of all shapes and sizes, including Princess Polly, Finisterre, and Daals, to name a few.

And we also work hand-in-hand with leading Shopify agencies (like Swanky) to make sure their clients are equipped with the tech needed to meet business goals and scale with confidence.

Now, let’s take a look at how we work with other leading Shopify tools.

Building targeted shopping journeys that elevate marketing performance

One of the most common ways brands use Nosto with their wider tech stack is by integrating it with their marketing automation platform. We integrate with all  email service providers (ESPs) in the Shopify ecosystem, but one of the most popular integrations is that between Nosto x Klaviyo.

Many of our merchants at Nosto use this integration to:

• inject personalised product recommendations within marketing emails;
• entice shoppers back to store with timely email and SMS communications triggered by on-site behaviours (such as abandoned search events); and
• create specific on-site experiences for shoppers landing directly from Klaviyo campaigns.

The result? Better engagement on marketing campaigns, higher conversions on your online store, and minimised lost revenue (i.e., through abandoned cart and search flows).

Delivering personalised commerce experiences, specifically for SMS-driven traffic

While Klaviyo is a go-to for email and SMS, we also work seamlessly with SMS-first platforms like Attentive. For merchants who want to double down on mobile-first engagement, the Nosto x Attentive integration makes it easy to deliver smarter, more customised text campaigns that actually convert.

With the Nosto x Attentive integration, brands can leverage our pre-built ‘Attentive traffic source’ segment to curate meaningful on-site experiences that ensure cohesion between touchpoints.

For example, this could be used to:

• highlight specific products across on-site recommendations, search, and category pages in line with SMS promotions;
• remind shoppers of specific discounts or promotions that were advertised to them via SMS; and
• access rich behavioural analytics of SMS shoppers to better target that segment.

The outcome? SMS campaigns that feel less like a blast and more like a conversation, boosting engagement, driving revenue, and helping brands stay top of mind on a channel shoppers constantly check.

Fuelling mobile app growth by customising the shopping experience

While we’re talking cross-channel, another popular place that ecommerce brands extend their personalisation strategy to is their mobile app. Much like ESPs, Nosto works well with numerous popular mobile app builders in the Shopify space. For this example, we’ll look at a firm favourite: Tapcart.

With the Nosto x Tapcart integration, brands on Shopify can:

• inject targeted product recommendations throughout their app based on shopper preferences (e.g., size, colour, and brand affinity);
• tailor merchandising across search and category pages to boost and bury products based on shopper intent and performance attributes; and
• ensure a highly relevant search experience that understands query intent to streamline product discovery.

In turn, merchants see higher conversions, reduced app exits, and have peace of mind knowing they’re offering a frictionless experience on one of their highest-traffic channels: mobile.

Adding authentic social proof to personalised product campaigns

Retention is key for long-term ecommerce growth; reviews and ratings play a significant role in driving brand loyalty and repeat purchases. That’s why many of Nosto’s Shopify clients choose to combine the power of Nosto with their retention marketing platforms, such as Yotpo.

The Nosto x Yotpo integration helps Shopify brands surface high-converting social proof at the exact moments it matters most. Merchants use this integration to dynamically display product ratings and reviews within personalised product recommendations and content slots, and create merchandising strategies that elevate top-rated products across key shopper journeys.

Consequently, shoppers gain confidence in their purchases, conversion rates go up, and you build trust that fuels brand loyalty over time.

Plug into a connected tech stack built for growth

Klaviyo, Attentive, Tapcart, and Yotpo are just a few of the powerful apps Shopify brands are connecting to Nosto to create seamless, personalised shopping experiences across the entire customer journey. But we don’t stop there.

From subscriptions and loyalty to analytics and customer service, Nosto integrates with a wide range of best-in-class ecommerce tools. You can explore some of our other key tech integrations here, or dive into our full ecosystem of technology partners right here.

No matter your stack, Nosto is built to work with it.