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Gotraka

Leveraging Shopify to create a sustainable alternative to buying tech for this new-to-market brand.

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A sustainable alternative to buying tech

GOTRAKA

Industry & products

From monitors to motherboards, Gotraka is selling refurbished tech online.

Brand mission

Gotraka's goal is to offer a sustainable way to buy tech.

Active markets

Currently operating in the UK only.
A sustainable alternative to buying tech
SERVICES

How Swanky has helped Gotraka

Custom store creation

We built a bespoke Shopify Plus website for Gotraka, taking an MVP approach to develop a solid ecommerce infrastructure that would enable the brand to start selling DTC.

OUR STORE DESIGN SERVICES

Branding and design

Swanky created a brand identity for Gotraka, working with the founders to craft visuals and language that accurately convey the company's mission and aspiration.

OUR BRANDING SERVICES

Content strategy

Our marketing team built a content strategy from the ground up, including brand messaging guidelines, developing the brand's tone of voice, conducting competitor analysis and more.

OUR CONTENT SERVICES

Brand launch marketing

Our Growth Accelerator team designed a go-to-market digital marketing campaign, including paid social, PPC, email marketing and more.

OUR MARKETING SERVICES

A 360° project for this new ecommerce tech retailer

We worked with Gotraka to create an ecommerce infrastructure and brand that will enable the team to work towards its goal of creating the go-to circular marketplace for consumer electronics.

Our approach was holistic, involving designers and strategists, data analysts and marketers, developers and project managers, all working to create an ecommerce marketplace for second-hand tech.

Thanks to our multidisciplinary team, Gotraka went from a business idea to an operational ecommerce brand.

Read the full case study for an in-depth view of our work and the results.

READ CASE STUDY

Launch your brand with Swanky

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