Blue Steel
This popular US brand specialises in selling beautiful and affordable rings and other jewellery pieces nationwide. Following a change of management in 2015, Swanky was commissioned to consult and deliver a store refresh to increase the store’s conversion rates and cart values. Following a detailed site analysis and strategy proposal, we set to work using a cost-effective combination of custom development Read the full article…
Written By
Sean Clanchy
This popular US brand specialises in selling beautiful and affordable rings and other jewellery pieces nationwide. Following a change of management in 2015, Swanky was commissioned to consult and deliver a store refresh to increase the store’s conversion rates and cart values. Following a detailed site analysis and strategy proposal, we set to work using a cost-effective combination of custom development and apps. Thanks to the speed and efficiency of development on Shopify, and our extensive experience with consumer psychology and user interaction design, our work yielded a statistically significant increase in all targeted areas and generated 2x ROI (return on investment) within 3 months.