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Nutriment

Digital growth services for this leading pet food retailer.

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A pet food brand leading the raw revolution

Nutriment

Industry & products

Founded in 2013, pet food brand Nutriment specialises in nutritionally balanced raw meals for dogs and cats.

Business model

Nutriment sells direct to consumers via its ecommerce store, as well as B2B to trade partners.

Active markets

Based in Surrey, Nutriment sells across the UK.
A pet food brand leading the raw revolution

A BFCM campaign with a difference

We leveraged Meta Ads to support Nutriment’s ‘You Buy, We Donate’ charity Black Friday campaign in 2024.

By combining advanced platform targeting techniques with purposeful storytelling, inspiring imagery and persuasive copy, the campaign captured attention and spurred meaningful action.

The result?

Over 25,000 meals donated to animal rescue charities.

Plus, increases in customer acquisition and sales.

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“After a successful campaign in 2023, we set our sights even higher for 2024, determined to reach more pet owners and make a bigger impact. This required a strong targeting strategy, teamed with creatives that resonate with pet owners - and we are so pleased with the results.”

Ryan Wainwright, Head of UK Marketing Operations at Nutriment

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