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Needle & Thread

Crafting a stunning international Shopify Plus store for this contemporary occasionwear brand.

VIEW CASE STUDY

A luxury British fashion brand

NEEDLE & THREAD

Industry & products

Needle & Thread is best known and loved for its collections of occasionwear and bridalwear, complete with beautifully intricate beadwork and lavish sequin embellishment.

Retail model

Products are sold online via a DTC ecommerce store, as well as via well-known stockists such as Harrods, Net-a-Porter and Selfridges.

Active markets

This London-born brand ships across the globe, with the Middle East representing a particularly fast-growing market.
A luxury British fashion brand
SERVICES

How Swanky has helped Needle & Thread

Migration

Replatforming Needle & Thread from Magento 1 to Shopify Plus, after validating the platform as the best-fit solution based on the brand's long-term goals and technical requirements.

OUR MIGRATION SERVICE

Shopify Design

Implementing a stunning design refresh that reflects the femininity and elegance of Needle & Thread's products - taking inspiration from fashion editorials.

OUR DESIGN SERVICE

Shopify Development

Providing reliable website maintenance and troubleshooting technical issues with speed and precision, whilst developing and launching innovative new features designed to improve store performance.

OUR DEVELOPMENT RETAINERS

Internationalisation

Creating an expansion store for the Middle East, to allow for true localisation and respond to cultural nuances. This resulted in an increase traffic and revenue in this region.

OUR INTERNATIONALISATION SUPPORT

Migrating Needle & Thread from Magento to Shopify

Frustrated by the number of bug fixes required on the brand’s Magento store, and with Magento 1’s end-of-life looming, the Needle & Thread team were craving a fresh start for the back-end infrastructure of their site.

We migrated the store to Shopify Plus, crafting a beautiful design to match the high quality of the brand’s products.

Read our case study to find out:

  • Why Shopify was a good fit for Needle & Thread.
  • What impact the new store had on the Needle & Thread team after launch.
  • How the migration impacted revenue, transactions and average order value.

 

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“Swanky helped us at every step of the migration from Magento 1 to Shopify Plus. Their advice and experience allowed the transition to be smooth from a business perspective, as well as seamless for our customers.”

Mark Liddington, Chief Operating Officer at Needle & Thread

Migrate to Shopify with Swanky

Reach out to our solutions team to discuss your ecommerce migration project.

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