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HelloFresh

HelloFresh is the world's leading meal-kit company. Swanky helped this international subscription brand launch into Japan, their first Asian market.

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International meal kit subscription

HELLOFRESH

Industry & products

HelloFresh is a food subscription service delivering fresh ingredients and recipes to help customers cook meals at home.

Business model

Customers order recipe boxes on subscription via the online store.

Active markets

HelloFresh sells internationally, across multiple continents.
International meal kit subscription
SERVICES

How Swanky has helped HelloFresh

Internationalisation

Leveraging our internationalisation expertise to to help launch HelloFresh in their first Asian market.

OUR INTERNATIONALISATION SERVICE

Subscription

Recreating HelloFresh's complex bespoke subscription service, pushing the boundaries of Recharge and Shopify with custom development.

OUR SUBSCRIPTION SERVICES

UX Design

Building a replica of the HelloFresh custom store on Shopify Plus, adapting their UX to suit a Japanese audience.

OUR DESIGN SERVICE

Creating an MVP store on Shopify Plus to help launch HelloFresh in Japan

When HelloFresh looked to launch into their first Asian market, they engaged Swanky to create them an MVP store on Shopify. This enabled them expedite their plans for growth by six months to a year, whilst their in-house team continued the build on their custom platform.

Our Shopify Plus experts recreated a large portion of HelloFresh’s user experience, built upon years of investment and optimisation, and developed this into a one-of-a-kind store – in just 20 weeks. 

Check out our case study to read about how we:

  • adapted the store for a Japanese audience, with country-specific cultural considerations.
  • built a bespoke subscription app combining Shopify and Recharge
  • created a complex custom discount, referrals and retention strategy

 

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“I don’t think it’s an understatement to say there are very few teams in the world that could have done what we have done.”

Ben Homer, Head of Client Services at Swanky

Internationalise your Shopify store with Swanky

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