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Glucanine

Crafting a sub-brand identity for this new petcare brand.

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A new dog joint supplements brand on the market

Glucanine

Industry & products

New-to-market petcare brand Glucanine specialises in 100% natural, high-quality supplements for dogs.

Parent brand

Glucanine is the child brand of much-loved Australian pet food retailer Farrell's.

Active markets

Glucanine has initially launched in the US market.
A new dog joint supplements brand on the market

Our research-based approach to creating Glucanine’s brand guidelines

We leveraged comprehensive market and competitor research to develop a sub-brand identity for Glucanine, ensuring this was cohesive with that of its parent brand Farrell’s, yet had distinctive qualities.

Our detailed, research-driven strategy included:

  • Analysis of parent brand values
  • Market research
  • Audience segmentation
  • Competitor profiling
  • Brand positioning

This enabled us to design branding elements that together create a clear picture of Glucanine’s values, priorities and overall mission.

 

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