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Catit

Migrating multiple international online stores for this global pet brand.

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A Canadian cat supplies brand with global reach

CATIT

Industry & products

Part of the Hagen Group (the largest privately owned pet speciality company in the world), Catit sells a range of cat supplies - from food to furniture, and toys to travel accessories.

Business model

Products are sold directly to consumers via Cait's ecommerce stores, as well as via third-party pet retailers.

Active markets

Catit currently trades direct to consumers in North America and across Europe. Each Catit store is managed autonomously by a regional team.
A Canadian cat supplies brand with global reach
SERVICES

How Swanky has helped Catit

Migration

Replatforming six international ecommerce stores from WooCommerce to Shopify Plus, with Catit’s functional and business requirements guiding the project at every stage.

OUR MIGRATION SERVICE

Internationalisation

Deploying our innovative single codebase solution to make management of Catit's six expansion stores more efficient.

OUR INTERNATIONALISATION SUPPORT

Subscription

Recommending the implementation of Recharge for the Catit US site and increasing the focus on subscription to increase customer retention.

OUR SUBSCRIPTION EXPERTISE

UX Improvements

Improving the user journey to find products, by improving site structure, navigation and use of on-site search.

OUR UX DESIGN

A multi-migration from WooCommerce to Shopify

Catit approached Swanky looking to migrate their six international ecommerce stores from WooCommerce to Shopify Plus.

As one of the longest standing Shopify Plus agencies in the ecosystem, and with significant experience developing petcare ecommerce solutions, Swanky was well placed to handle Catit’s transition to Shopify.

Read our case study to learn about:

  • The R&D phase that identified clear opportunities to enhance Catit’s ecommerce performance
  • The replatforming process
  • Our multi-store management solution
  • Navigation and UX improvements
  • How we increased subscription prominence across Catit’s store

 

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Migrate to Shopify with Swanky

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