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Initio Parfums Privés

Creating a highly-immersive digital destination for this luxury fragrance brand.

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Transcending the rules of classical perfumery

INITIO PARFUMS PRIVÉS

Industry & products

Initio Parfums Privés (IPP) is a leader in the niche luxury fragrance market, known for creating high-intensity, functional fragrances designed to trigger and amplify emotions.

Retail model

The brand has a flagship store in Paris, and can be found in 900 retail locations globally. It also sells to consumers online.

Active markets

IPP is rapidly expanding its presence across Europe, the US and the Middle East.
Transcending the rules of classical perfumery

A high-performance Shopify upgrade

The Initio Parfums Privés website is a highly-immersive digital destination for consumers – redefining luxury fragrance ecommerce.

It blends striking visuals and fluid animations with cutting-edge backend development to deliver a deeply engaging, sensory experience for online shoppers – and all within a native Shopify framework.

Whilst an elevated, design-driven frontend often compromises site performance, this website delivers the best of both – with rapid load times despite heavy use of dynamic content.

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