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Metcalfe's Skinny

Providing design & development consultation for this quirky snack brand.

A quirky snack brand popping with appeal

METCALFE'S SKINNY

Industry & products

Popular corn snack brand Metcalfe's is a fast-growing company in the healthy food sector.

History

The company was set up in 2009 with the launch of its iconic Sweet n' Salt Popcorn. In 2016, it was acquired by Kettle Chips.

Where to buy

Metcalfe's products can be found across the UK's supermarkets and independent food stores.
A quirky snack brand popping with appeal

Consulting on a brand new homepage for Metcalfe’s Skinny

Seeking support with a full site redesign and build in late 2015, the Metcalfe’s Skinny team approached Swanky to provide expert consultation.

We provided the team with website design and development guidance, in line with UX best practices and current food ecommerce trends.

The result? A popping-hot new site packed with zingy animations, search-optimised content and yummy product facts.

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